Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Site Twitter handle

TippNews

Facebook link

Http://Facebook.com/TippNews

Year launched

2009

Tax status

  • LLC

Monthly visitors

16,000

Revenue

  • $50,000 or less

Primary revenue sources (50% or more)

  • National advertising

Other primary revenue source

100

Secondary revenue sources (20-49%)

  • None at this level

Smaller revenue sources (less than 20%)

  • None at this level (less than 20%)

Other smaller revenue source

NA

Publishing platform

  • WordPress

Other publishing platform

NA

Mobile

18

E-newsletter

  • No

Is your site indexed on Google News?

  • Yes

City

Tipp City

State

OH

Last Publisher Update

  • 2016-03-03 15:03:18 UTC

Tipp News Daily
Tipp City , Ohio
Michael S. McDermott

Tipp news uses citizens' written and video reports to deliver news to residents of the Tipp City. Revenue: $350/year in AdSense revenues.

Advertising Bonus point: Editorial guidelines page that spells out ethical principles citizen contributors should follow.

Other secondary revenue source

NA

Effective engagement practice

Facebook posts that link to our articles.
Second are syndicated postings from around the country.

Business challenge

Not really. Selling local ads is a full time job in selling and then collections. That is why we engage in Google AdSense. If a local advertiser wants to be on our site, we just point them in that direction.

Coverage area

  • Community or town

Other geographic focus

TIpp City

Mission

  • Cover general local news

Other mission

Entertainment, Media

Topics of coverage

  • Local business
  • Local events

Other content topics

NA

Watchdog

  • No

Institutional partners

  • Other

Other institutional partners

National press release syndication partners

Content contributors

  • Community members who are not journalists

Other contributors

NA

Contributor compensation

  • Freelance or part-time paid staff
  • Volunteers

Revenue-side compensation

  • Unpaid volunteers

In the news

Local news sites have all but fallen by the wayside in traditional media as they are no longer few and no longer "small fry". As the number of blogs and news sites grow, the paywalls will continue to change but traditional media will continue to have to fund their printing efforts with other sources of revenue.