My Ballard is the first site launched by local online news pioneers Kate and Cory Bergman in 2007. They would go on to launch a half dozen other sites and form a network under the umbrella of Next Door Media. The Bergmans also own Queen Anne View, Magnolia Voice, Fremont Universe, Maple Leaf Life, Wedgwood View, My Wallingford and UDistrict Daily. Phinney Wood, a partner site owned by another local couple, is also part of the network. Revenue: Advertising.