Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Site Twitter handle

@voiceofsandiego

Facebook link

https://www.facebook.com/voiceofsandiego

Year launched

2005

Tax status

  • Nonprofit 501c3

Monthly visitors

150,000

Revenue

  • More than $1 million

Primary revenue sources (50% or more)

  • None at this level

Secondary revenue sources (20-49%)

  • Local advertising
  • Large donations ($1,000 or more)
  • Foundation grants

Smaller revenue sources (less than 20%)

  • Local advertising
  • Small donations (Less than $1,000)
  • Membership
  • Sponsorship
  • Syndication

Publishing platform

  • WordPress

Other publishing platform

Tumblr

Mobile

45

E-newsletter

  • Yes

E-newsletter subscribers

18,500

Is your site indexed on Google News?

  • Yes

City

San Diego

State

CA

Last Publisher Update

  • 2016-03-17 21:52:34 UTC

Voice of San Diego
San Diego, California
Mary Brown

Voice of San Diego, with a high-energy look and an entrepreneurial approach to revenue, is a model for online city journalism done right. Topics: Politics, education, neighborhoods, public safety, housing, economy and quality of life. Revenue: Grants, donations, memberships, advertising. Bonus points: Revenue from producing programming for local television.

Effective engagement practice

Email newsletter, Facebook, Twitter, Podcast, Events, Membership, Website comments

Coverage area

  • Metro or large city

Mission

  • Produce investigative news

Topics of coverage

  • Crime & justice
  • Education & schools
  • Government & politics

Watchdog

  • Yes, it is the primary focus

Institutional partners

  • Local commercial broadcast outlet

Content contributors

  • Professional journalists
  • Partner organizations

Contributor compensation

  • Full-time, paid staff
  • Freelance or part-time paid staff

Revenue-side compensation

  • Full-time, paid staff with commission
  • Full-time, paid staff without commission

Publish donors

  • Publish all donor names
  • Publish all foundation names