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Building blocks in the emerging local news ecosystem

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Statistics
Site Twitter handle

@theloopny

Facebook link

facebook.com/theloopny

Year launched

2007

Tax status

  • LLC

Monthly visitors

35K

Revenue

  • $51,000 – 100,000

Primary revenue sources (50% or more)

  • Local advertising

Other primary revenue source

none

Secondary revenue sources (20-49%)

  • None at this level

Smaller revenue sources (less than 20%)

  • None at this level (less than 20%)

Other smaller revenue source

none

Other publishing platform

none

Is your site indexed on Google News?

  • Yes

City

Larchmont

State

NY

theLoop
Larchmont, New York
Polly Kreisman

The Loop was founded and was operated by television journalist Polly Kreisman, a multiple Emmy winner. It serves Larchmont and four-plus other communities near New York City. Topics: Local news, insider info and events. Revenue: Advertising.

Other secondary revenue source

none

Coverage area

  • Community or town

Other geographic focus

Westchester County

Mission

  • Emphasize several topics but not cover all the news

Other mission

Be in the know--the place to go for the scoop

Topics of coverage

  • Crime & justice
  • Education & schools
  • Entertainment & arts
  • Local business
  • Local events

Other content topics

rumorville

Institutional partners

  • None

Other institutional partners

none

Content contributors

  • Professional journalists
  • Community members who are not journalists

Other contributors

none

Contributor compensation

  • Freelance or part-time paid staff
  • Volunteers

Revenue-side compensation

  • Part-time commission only

In the news

x