Michele's List
Building blocks in the emerging local news ecosystem

Show_75effc522a0582e0
Statistics
Site Twitter handle

@myedmondsnews

Facebook link

http://www.facebook.com/MyEdmondsNews?ref=ts&fref=ts

Year launched

2009

Tax status

  • LLC

Monthly visitors

6,500

Revenue

  • $101,000 - $250,000

Primary revenue sources (50% or more)

  • Local advertising
  • National advertising

Secondary revenue sources (20-49%)

  • None at this level

Smaller revenue sources (less than 20%)

  • Small donations (Less than $1,000)
  • Merchandise

Publishing platform

  • WordPress

Mobile

75 percent

E-newsletter

  • Yes

E-newsletter subscribers

1,600

Is your site indexed on Google News?

  • Yes

City

Edmonds

State

WA

My Edmonds News
Edmonds, Washington
Teresa Wippel

MyEdmondsNews.com, founded by veteran journalist Teresa Wippel, covers local news in Edmonds, Wash. Topics: Local news, local sports, education, business, local government, entertainment. Revenue: Advertising, streaming sponsorships. Wippel also operates Lynnwood Today and MLTNews.

Effective engagement practice

Commenting, followed by social media

Coverage area

  • Suburb

Mission

  • Cover general local news

Topics of coverage

  • Crime & justice
  • Education & schools
  • Entertainment & arts
  • Government & politics
  • Local events

Watchdog

  • No

Institutional partners

  • Local newspaper

Other institutional partners

Mountlake Terrace High School

Content contributors

  • Professional journalists
  • Community members who are not journalists

Contributor compensation

  • Freelance or part-time paid staff
  • Volunteers

Revenue-side compensation

  • Part-time paid employee without commission
  • Contractors paid commission only

Publish donors

  • Do not publish names of donors or foundations

In the news

How Local Publishers Can Score With Sponsorships: One Yard at a Time
http://streetfightmag.com/2014/01/09/how-local-publishers-can-score-with-sponsorships-one-yard-at-a-time/