Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

207351
Average page views

788,658
Average visits

473,664
E-newsletter

  • Yes, a single newsletter
E-newsletter subscribers

3,400
Facebook likes

7227
Facebook followers

7684
Twitter followers

4881
Instagram followers

1401
You Tube

200
Revenue

  • $101,000 - $250,000
Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)
Ad products

  • Traditional Web display advertising sold directly by your organization
  • Video advertising
  • Sponsored content or native advertising
Paywall

  • No
Distribution

  • Direct to web/mobile
Total personnel/contributor FTE

5
Date of most recent publisher update

05/05/2019
Last Publisher Update

  • 2019-04-05 15:32:29 UTC
My Edmonds News
Washington
My Neighborhood News Network

MyEdmondsNews.com, founded by veteran journalist Teresa Wippel, covers local news in Edmonds, Wash. Topics: Local news, local sports, education, business, local government, entertainment. Revenue: Advertising, video sponsorships, reader subscriptions and donations. Wippel also operates Lynnwood Today and MLTNews.

Who is in charge?

Teresa Wippel

Job title

Owner and Publisher

City

Edmonds

State

WA

Zip code

98026

Year launched

2009

Tax status

  • LLC

Geographic scope

  • Suburb

Population of coverage area

41,000

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Crime & justice
  • Education & schools
  • Entertainment & arts
  • Government
  • Sports & recreation

Watchdog journalism?

  • No

Facebook link

http://www.facebook.com/MyEdmondsNews?ref=ts&fref=ts

Site Twitter handle

@myedmondsnews

Effective engagement practice

Commenting, followed by social media. My goal is starting the site was to become a place for community conversation. I have one competitor in Edmonds -- a weekly newspaper that also has a website. No one leaves comments on their website stories. Everyone knows that if you want to have a conversation, you come to My Edmonds News.

Revenue challenges

Time -- finding enough time to accomplish the revenue-generating tasks when I am still also overseeing all the news coverage (and in some cases writing stories myself). I would like to eventually bring in enough income to hire a managing editor (at a competitive salary) so that I can focus on revenue generation. But the income is just not there to do so.