Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

15,000

E-newsletter

  • Yes, a single newsletter

Facebook likes

2,004

Facebook followers

2,094

Twitter followers

164

Instagram followers

1,141

Revenue

  • $51,000 -$100,000

Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)

Ad products

  • Traditional Web display advertising sold directly by your organization

Paywall

  • No

Distribution

  • Direct to web/mobile

Last Publisher Update

  • 2019-05-19 18:15:38 UTC

Stu News Newport
Stu News Newport

Stu News Newport is a sister site to the popular Stu News Laguna, both in Southern California beach towns. Revenue: Advertising.

Who is in charge?

Shaena Stabler, Tom Johnson, Lana Johnson

Job title

Co-Owners

City

Newport Beach

State

CA

Year launched

2016

Tax status

  • LLC

Geographic scope

  • Small city or town

Other geographic focus

Newport Beach

Population of coverage area

83,000

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Business in coverage area
  • Crime & justice
  • Events in coverage area
  • Government
  • Politics

Watchdog journalism?

  • Yes, occasional

Site Twitter handle

@stunewsnewport

Effective engagement practice

Our email blasts with headlines, which we put out 2x weekly to correspond with our new editions - we have an open and click through rate of 50%.

Revenue challenges

The ad revenue was behind where we wanted it to be for the first two years as we grew, we're just now starting to feel that tipping point and look to see huge growth in the coming calendar year.