Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Average page views

68,000

Average visits

50,000

E-newsletter

  • Yes, a single newsletter

Facebook followers

5.7K

Twitter followers

4K

Instagram followers

9K

You Tube

N/A

Revenue

  • Less than $50,000

Paywall

  • No

Distribution

  • Direct to web/mobile

Date of most recent publisher update

05/22/2019

BK Reader
BK Reader

Arts, culture, lifestyle and business news from Brooklyn. Geolocates its stories. Editor is C. Zawadi Morris. Revenue: advertising.

Who is in charge?

C. Zawadi Morris

Job title

Publisher

City

Brooklyn

State

New York

Zip code

11205

Year launched

2013

Tax status

  • LLC

Geographic scope

  • Small city or town

Other geographic focus

Neighborhoods within a borough

Population of coverage area

.8 million

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Entertainment & arts
  • Events in coverage area
  • Health & medicine
  • Planning & development
  • Politics

Watchdog journalism?

  • Yes, occasional

Site Twitter handle

https://twitter.com/TheBKReader

Effective engagement practice

Social media but using specific and tailored tactics to each unique audience type across the social media channels.