Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Average page views

120,613
Average visits

50,152
E-newsletter

  • Yes, a single newsletter
E-newsletter subscribers

1,000+
Facebook likes

7,110
Facebook followers

7,386
Twitter followers

1,278
Instagram followers

1,221
You Tube

17
Revenue

  • Less than $50,000
Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)
  • Subscription (including paid e-newsletter, pay wall)
Ad products

  • Traditional Web display advertising sold directly by your organization
Paywall

  • Yes, a hard paywall
Distribution

  • Direct to web/mobile
Total personnel/contributor FTE

1
Date of most recent publisher update

05/29/2019
Last Publisher Update

  • 2019-05-29 17:24:30 UTC
NJ Pen
NJ Pen

NJ Pen is a local, online news site covering the issues, events, and people of suburban Camden County, New Jersey,  Editor and founder is Matt Skoufalos. Revenue: display and e-mail advertising, subscriber contributions, section sponsorships.

Who is in charge?

Matt Skoufalos

Job title

Editor/Founder

City

Camden County

State

New Jersey

Year launched

2014

Tax status

  • LLC

Geographic scope

  • Other

Other geographic focus

Multi-town regional area

Population of coverage area

171,129

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Explanatory content and analysis

Topics of coverage

  • Business in coverage area
  • Crime & justice
  • Government
  • Planning & development
  • Transportation

Watchdog journalism?

  • Yes, occasional

Facebook link

https://www.facebook.com/njpen/

Site Twitter handle

https://twitter.com/nj_pen

Effective engagement practice

Facebook is direct, but limited. Our site doesn't allow comments. We h ave a lot of people who find us via organic searches or other social media as well.

Revenue challenges

People don't pay for news and I won't run canned content or sponsored posts. I also don't have an ad salesperson, so it's all done myself.

In the news

"News From Your Neighborhood, Brought to You by the State of New Jersey"

https://www.nytimes.com/2018/07/30/nyregion/nj-legislature-community-journalism.html