Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Average page views

80000
E-newsletter

  • Yes, a single newsletter
E-newsletter subscribers

1,300
Facebook followers

5,500
Twitter followers

3,300
Instagram followers

1,800
Revenue

  • $51,000 -$100,000
Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)
  • Micro donations ($100 or less)
Ad products

  • Traditional Web display advertising sold directly by your organization
Paywall

  • No
Distribution

  • Direct to web/mobile
Date of most recent publisher update

05/19/19
Last Publisher Update

  • 2019-05-19 20:33:18 UTC
Swellesley Report
The Swellesley Report

The Swellesley Report offers local reporting on local business, philanthropy and travel destinations. Produces a daily newsletter. Authors are Bob and Deborah Brown. Revenue: advertising and donations.

Who is in charge?

Deborah & Bob Brown

Job title

Editor

City

Wellesley

State

MA

Zip code

Massachusetts

Year launched

2005

Tax status

  • Sole proprietor/no specific tax status

Geographic scope

  • Small city or town

Population of coverage area

30000

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Business in coverage area
  • Crime & justice
  • Education & schools
  • Entertainment & arts
  • Events in coverage area

Watchdog journalism?

  • Yes, infrequently

Facebook link

https://www.facebook.com/SwellesleyReport/

Site Twitter handle

https://twitter.com/swellesley

Revenue challenges

We're just not very business savvy