Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

72,772

Average page views

197,956

Average visits

156,960

E-newsletter

  • Yes, a single newsletter

E-newsletter subscribers

1,532

Facebook likes

9,936

Facebook followers

10,450

Twitter followers

4,449

Instagram followers

1,132

Revenue

  • Less than $50,000

Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)

Ad products

  • Traditional Web display advertising sold directly by your organization

Paywall

  • No

Distribution

  • Direct to web/mobile

Total personnel/contributor FTE

1.25

Date of most recent publisher update

05/24/2019

Last Publisher Update

  • 2019-05-24 13:22:19 UTC

Germantown Pulse
Germantown Pulse

Local news for Germantown, Maryland. Covers local sports, arts, and happenings, and has event listings. Founder and editor is Kevin O'Rourke. Revenue: advertising and donations.

Who is in charge?

Kevin O'Rourke

Job title

Editor

City

Germantown

State

Maryland

Zip code

20874

Year launched

2014

Tax status

  • LLC

Geographic scope

  • Small city or town

Population of coverage area

150,000

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Crime & justice
  • Entertainment & arts
  • Events in coverage area
  • Government
  • Sports & recreation

Watchdog journalism?

  • No

Revenue challenges

As a one person operation, covering a large area with a large population it is difficult to wear both the Editor/Content Provider hat and the Salesman hat. There are not enough hours in the week. Finding a balance has been very hard, and I have been unable to generate enough revenue to hire a full-time ad sales person.