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Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

60,000
Average page views

1,219,616
Average visits

550,000
E-newsletter

  • No
Facebook followers

22,700
Twitter followers

2000
Revenue

  • $101,000 - $250,000
Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)
Ad products

  • Traditional Web display advertising sold directly by your organization
  • Social media services

Paywall

  • No
Distribution

  • Direct to web/mobile
Total personnel/contributor FTE

2
Date of most recent publisher update

05/29/2019
Last Publisher Update

  • 2019-05-29 14:55:15 UTC
Dubois County Free Pess
Dubois County Free Press

Dubois County Free Press covers ocal news including business and culture coverage in Huntingburg, Indiana. Revenue: advertising and job listings.

Who is in charge?

Matthew Crane

Job title

Publisher

City

Huntingburg

State

Indiana

Zip code

47542

Year launched

2011

Tax status

  • S Corp

Geographic scope

  • Small city or town

Other geographic focus

rural county

Population of coverage area

42,000

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Business in coverage area
  • Entertainment & arts
  • Events in coverage area
  • Food
  • Government

Watchdog journalism?

  • Yes, occasional

Facebook link

https://www.facebook.com/dcfreep

Site Twitter handle

https://twitter.com/dcfreep

Effective engagement practice

Facebook is good but largely we have lowered the number of postings on there as they have changed their priorities regarding news/publishers. A lot of our audience has made it a habit to visit our site daily a couple of times to see what is new. We measure our traffic around the times they tend to visit as well as the impact a post on Facebook has. Our traffic is pretty consistent with this dedicated audience (true fans) and the not-so-true fans show up from Facebook on any low-hanging fruit articles regarding crime or other events like a new restaurant opening up in the community.

Revenue challenges

Facebook and Google are singing the same songs for everyone. They continue to encroach on our ad revenue as Facebook pushes free job listings and paid promotions to every business page on the platform. That will start to erode our income in the future.