News for Ohio County, Kentucky, covering local and state issues, health news and other areas. Co-founders are Lee and Dustin Bratcher. Revenue: subscriptions and advertising.
Lee & Dustin Bratcher
Small City & Large Rural County
Social media is how we tend to get a vast majority of our traffic with almost all of that coming from Facebook. It is effective for us because it is all automated through our site so we don't have to spend any time or money to accomplish. Very handy for a 2-man shop.
We provide public safety information and obituaries for free as our community only has a weekly newspaper and sometimes funerals can be over before the newspaper prints. Our biggest challenge isn't getting readers and it isn't our readers trusting us, it is getting our readers to value the work that we do to the point where giving us the equivalent of 17 cents per day for daily news for our community that has never had daily news. Bottom line, cut and dried. Everything we put out for free is read almost religiously, but we put our a major story behind the paywall and we get bashed for not offering it for free.