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Building blocks in the emerging local news ecosystem

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Statistics
Average page views

570,000
Average visits

145,000
E-newsletter

  • Yes, a single newsletter
E-newsletter subscribers

7,200
Facebook followers

33,000
Twitter followers

5,300
Revenue

  • $251,000 - $500,000
Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)
Ad products

  • Traditional Web display advertising sold directly by your organization
Paywall

  • No
Distribution

  • Direct to web/mobile
Total personnel/contributor FTE

6
Date of most recent publisher update

05/05/2019
Last Publisher Update

  • 2019-05-05 22:27:56 UTC
Fauquier Now
Fauquier Now

Fauquier Now offers local news, opinion and feature content. Produces regular audio content and a newsletter. Ellen Fox Emerson is the publisher. Revenue: advertising.

Who is in charge?

Ellen Fox Emerson

Job title

Publisher

City

Warrenton

State

Virginia

Zip code

20186

Year launched

2011

Tax status

  • S Corp

Geographic scope

  • Other

Other geographic focus

Fauquier County, Virginia

Population of coverage area

70,000

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Business in coverage area
  • Crime & justice
  • Education & schools
  • Government
  • Transportation

Watchdog journalism?

  • Yes, occasional

Facebook link

https://www.facebook.com/FauquierNow/

Site Twitter handle

https://twitter.com/fauquiernow

Effective engagement practice

Facebook posts and our weekday email newsletter produce the most visits. We watch the open rate and click-through rate for our newsletter, along with Facebook engagements, comments and shares to judge the effectiveness of those channels.