Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Site Twitter handle

@brownstoner

Facebook link

https://www.facebook.com/brownstoner

Year launched

2004

Monthly visitors

500,000

Revenue

  • More than $1 million

Primary revenue sources (50% or more)

  • Local advertising

Secondary revenue sources (20-49%)

  • National advertising
  • Business services

Publishing platform

  • WordPress

Mobile

50%

E-newsletter

  • Yes

E-newsletter subscribers

50000

Is your site indexed on Google News?

  • Yes

City

Brooklyn

State

New York

Last Publisher Update

  • 2016-03-15 13:33:43 UTC

Brownstoner
Brooklyn, New York
Kael Goodman

Launched in 2004, Brownstoner began by chronicling Brooklyn’s rapid evolution through the lens of real estate and renovation.

As Brooklyn transitioned from “outer borough” to primary destination, Brownstoner grew from a pioneering blog to a respected digital publication.

Today, it is the Brooklyn media brand that people trust to help them find or sell a home, make a home better, and learn about the past, present and future of Brooklyn.

Coverage area

  • Metro or large city

Mission

  • Emphasize several topics but not cover all the news broadly

Topics of coverage

  • Local business
  • Planning & development
  • Other

Other content topics

Real estate and related services

Watchdog

  • Yes, occasional

Institutional partners

  • None

Content contributors

  • Professional journalists
  • Community members who are not journalists

Contributor compensation

  • Full-time, paid staff
  • Freelance or part-time paid staff

Revenue-side compensation

  • Full-time, paid staff with commission