Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

12,022

Average page views

38,327

Average visits

17,929

E-newsletter

  • Yes, a single newsletter

E-newsletter subscribers

10,002

Facebook likes

10,313

Facebook followers

10,311

Twitter followers

1372

Instagram followers

12,743

Revenue

  • Less than $50,000

Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Sponsored content or native advertising
  • Social media services
  • Other(s)

Other products

Ads in our newsletter, Instagram Story Ads

Paywall

  • No

Distribution

  • Direct to web/mobile

Total personnel/contributor FTE

2

Date of most recent publisher update

05/03/2019

Last Publisher Update

  • 2019-05-03 19:46:43 UTC

Clutch MOV
Clutch MOV

Clutch MOV covers the Mid-Ohio Valley through the eyes of young professiionals. Owner Sarah Arnold says the site endeavors to "bring light to our communities’ hidden gems, offer a fresh perspective on old favorites, uplift local people, places, and events, and publish positive, current content each week for our readers." Revenue: Advertising.

Who is in charge?

Sarah Arnold

Job title

Owner

City

Marietta

State

Ohio

Zip code

45750

Year launched

2014

Tax status

  • Sole proprietor/no specific tax status

Geographic scope

  • Small city or town

Other geographic focus

Primarily focused on two counties, Washington County, Ohio and Wood County, WV but coverage does expand beyond

Population of coverage area

160,000

Scope of coverage

  • Several related topics under a common umbrella (such as a group of topics that fall under the umbrella of government or politics)

Primary focus

  • Current news and events

Topics of coverage

  • Business in coverage area
  • Entertainment & arts
  • Events in coverage area
  • Food
  • Other

Other content topics

Local People

Watchdog journalism?

  • No

Site Twitter handle

https://twitter.com/ClutchMOV

Effective engagement practice

When we publish a story on our website, we share the link to our Facebook page and as a slide in our Instagram Story with a direct link. When we post the link on our Facebook page, we share it to our Facebook Community Group, and other Facebook groups as relevant. When the link is posted to Facebook, it automatically is posted to Twitter as well. Depending on the content, we will post a photo with caption in our Instagram feed, but as our Instagram is highly curated, we are more selective with content that is shared here. We send out a weekly email newsletter with all new content as well as local events, on Thursday afternoons. We keep an eye on insights and analytics regularly to try to improve performance.

Revenue challenges

We are a for-profit site entirely managed by volunteers who all have full-time jobs, therefore no one person is dedicated to producing content or selling ads. Therefore, we simply lack the time to be able to do as much as we'd like, although we have a quality product and a robust network within our community.