Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Average page views

20000

Average visits

5000

E-newsletter

  • Yes, a single newsletter

E-newsletter subscribers

1300

Facebook followers

1500

Twitter followers

1300

Revenue

  • $51,000 -$100,000

Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Business directory or shopping site
  • Other(s)

Other products

affinity marketing

Paywall

  • No

Distribution

  • Direct to web/mobile

Total personnel/contributor FTE

4

Date of most recent publisher update

05/29/2019

Last Publisher Update

  • 2019-05-29 13:57:19 UTC

Blowing Rock News
Blowing Rock News

Our editorial mission is to capture the "heart" of Blowing Rock and its surrounding communities in Western North Carolina. Revenue: advertising.

Who is in charge?

David Rogers

Job title

Editor and Publisher

City

Blowing Rock

State

North Carolina

Zip code

28605

Year launched

2010

Tax status

  • Sole proprietor/no specific tax status

Geographic scope

  • Small city or town

Population of coverage area

1350 during winter, 6000 in summer

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Business in coverage area
  • Education & schools
  • Events in coverage area
  • Government
  • Sports & recreation

Watchdog journalism?

  • Yes, occasional

Site Twitter handle

https://twitter.com/BlwngRck_News

Effective engagement practice

Periodic email blast of Recent Headlines

Revenue challenges

Finding the right outside salesperson.