Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

150,000

Average page views

300,000

Average visits

150,000

E-newsletter

  • Yes, a single newsletter

E-newsletter subscribers

13,000

Facebook likes

13,000

Facebook followers

14,000

Twitter followers

1072

Instagram followers

11,300

You Tube

n/a

Revenue

  • $251,000 - $500,000

Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Sponsored content or native advertising
  • Social media services

Paywall

  • No

Distribution

  • Direct to web/mobile

Total personnel/contributor FTE

10

Date of most recent publisher update

05/29/2019

Last Publisher Update

  • 2019-05-29 13:11:09 UTC

Columbus Navigator
Columbus Navigator

Columbus Navigator, launched in 2017 by James Arney, covers events, things to do, and real estate in Columbus, Ohio. Revenue: advertising.

Who is in charge?

James Arney

Job title

Publisher

City

Columbus

State

OH

Zip code

43206

Year launched

2017

Tax status

  • LLC

Geographic scope

  • Large city or Metro area

Population of coverage area

2.1 million

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Entertainment & arts
  • Events in coverage area
  • Food
  • Planning & development
  • Transportation

Watchdog journalism?

  • No

Site Twitter handle

@cbusnavigator

Effective engagement practice

Daily (Mon-Sat) newsletter, goal of cultivating a loyal audience with traffic we can rely on and control vs traffic that is provided by 3rd parties such as FB and Google

Revenue challenges

Originally, it was difficult finding salespeople without being able to hand them an existing book of business. Now, it's educating market on sponsored content/native advertising and finding advertisers willing to advertise in a non-performance brand-building way (vs. lead gen tools like Google/FB).