Columbus Navigator, launched in 2017 by James Arney, covers events, things to do, and real estate in Columbus, Ohio. Revenue: advertising.
Daily (Mon-Sat) newsletter, goal of cultivating a loyal audience with traffic we can rely on and control vs traffic that is provided by 3rd parties such as FB and Google
Originally, it was difficult finding salespeople without being able to hand them an existing book of business. Now, it's educating market on sponsored content/native advertising and finding advertisers willing to advertise in a non-performance brand-building way (vs. lead gen tools like Google/FB).