Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

108500

Average page views

225130

Average visits

182312

E-newsletter

  • No

Facebook followers

4900

Twitter followers

1830

Revenue

  • $51,000 -$100,000

Primary revenue source(s)

  • Business services

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Sponsored content or native advertising
  • Social media services

Other products

social media feeds

Paywall

  • No

Distribution

  • Direct to web/mobile

Total personnel/contributor FTE

3

Date of most recent publisher update

05/19/2019

Last Publisher Update

  • 2019-05-19 20:58:57 UTC

More Monmouth Musings
More Monmouth Musings

More Monmouth Musings provides local news; current events, crime, state and local politics and offers center-right commentary with a primary focus on Monmouth County, New Jersey. Revenue: advertising and sponsorship.

Who is in charge?

Art Gallagher

Job title

Publisher

City

Middletown

State

NJ

Zip code

07718

Year launched

2005

Tax status

  • LLC

Geographic scope

  • Large city or Metro area

Other geographic focus

Central New Jersey with a Monmouth County focuss

Population of coverage area

700,000

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Business in coverage area
  • Crime & justice
  • Government
  • Politics
  • Sports & recreation

Watchdog journalism?

  • Yes, occasional

Facebook link

www/facebook.com/MonmouthMusings

Site Twitter handle

@MonmouthMusings

Effective engagement practice

My most effective method of engagement is sharing content in facebook groups. While my site's facebook page has only 4900 followers, we reach between 25-60,000 people per week on facebook by sharing in groups

Revenue challenges

As essentially a one man show, time is my biggest challenge. My closing rate for ad sales is very high, over 60%, but that is because I pick the low hanging fruit and don't put time into sales