Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
E-newsletter

  • Yes, a single newsletter

E-newsletter subscribers

10,000

Facebook likes

22,213

Facebook followers

22,708

Twitter followers

5,466

Instagram followers

2,211

You Tube

69

Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)
  • Micro donations ($100 or less)

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Sponsored content or native advertising
  • Business directory or shopping site
  • Other(s)

Other products

Classified job sites, dining pages

Paywall

  • No

Distribution

  • Direct to web/mobile

Total personnel/contributor FTE

9.75

Date of most recent publisher update

06/07/2019

iBerkshires
Boxcar Media

iBerkshires.com covers local news and breaking events in Berkshire County, largely focused on central and Northern Berkshire: government meetings, town meetings, elections, community events, schools, business and high school sports. Revenue: advertising, job classifieds.

Who is in charge?

Osmin Alvarez

Job title

Publisher

City

North Adams

State

MA

Year launched

2000

Tax status

  • LLC

Geographic scope

  • Other

Other geographic focus

county area

Population of coverage area

75,000

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Business in coverage area
  • Education & schools
  • Events in coverage area
  • Government
  • Sports & recreation

Watchdog journalism?

  • Yes, infrequently

Site Twitter handle

@iberkshires

Effective engagement practice

Facebook, newsletter. We also have subsites at NorthAdams.com, Williamstown.com, SouthBerkshire.com and Pittsfield.com that drive traffic.

Revenue challenges

Competition with social media advertising locally and a tendency for larger tourist-driven entities to market outside the area.