Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

85,000

Average page views

1,016,668

E-newsletter

  • Yes, a single newsletter

E-newsletter subscribers

750

Facebook likes

10,400

Facebook followers

10872

Twitter followers

3700

Instagram followers

300

You Tube

85

Revenue

  • Less than $50,000

Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)
  • Sponsorship (non-event)

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Video advertising
  • Sponsored content or native advertising
  • Daily deals

Paywall

  • No

Distribution

  • Direct to web/mobile

Total personnel/contributor FTE

n/a

Date of most recent publisher update

05/23/2019

Last Publisher Update

  • 2019-05-23 17:27:02 UTC

El Paso Herald Post
El Paso Herald Post, Horizon City

This site covering news, opinion, sports and other topics for El Paso and surrounding areas in southwest Texas was launched in 2015, by Chris Babcock, publisher and editor-in-chief.  The El Paso Herald Post recently launched a podcast and offers live video reports, multimedia stories and television show development in partnership with a local PBS station. A sister site, Horizon City, covers a small community in the area. Revenue: advertising.

 

Who is in charge?

Chris

Job title

Babcock

City

El Paso

State

TX

Zip code

79928

Year launched

2015

Tax status

  • LLC

Geographic scope

  • Large city or Metro area

Population of coverage area

880,000

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Corruption
  • Education & schools
  • Entertainment & arts
  • Events in coverage area
  • Immigration

Watchdog journalism?

  • Yes, occasional

Site Twitter handle

@elpasoheraldpost

Effective engagement practice

Social media shares

Revenue challenges

Established media / AE's constantly disparaging our product/site/content.