Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

5129

Average page views

17368

Average visits

11699

E-newsletter

  • Yes, multiple newsletters

E-newsletter subscribers

2096

Facebook likes

1631

Twitter followers

133

Instagram followers

328

Revenue

  • Less than $50,000

Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Sponsored content or native advertising

Paywall

  • No

Distribution

  • Direct to web/mobile

Date of most recent publisher update

05/23/2019

The Portland Beacon
The Portland Beacon

The Portland Beacon covers local news and events in the Portland community northwest of Lansing. Jim Townsend is publisher. Revenue: Advertising, reader contributions.

Who is in charge?

Jim Townsend

Job title

Owner, Publisher

City

Portland

State

MI

Zip code

48875

Year launched

2017

Tax status

  • LLC

Geographic scope

  • Small city or town

Other geographic focus

Portland, MI

Population of coverage area

12,000

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Watchdog journalism?

  • Yes, infrequently

Site Twitter handle

@portland_beacon

Revenue challenges

Simply generating enough to pay paid contributors each month.