Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

378409

Average visits

685.842

E-newsletter

  • Yes, a single newsletter

E-newsletter subscribers

9.191

Facebook likes

21613

Facebook followers

22003

Twitter followers

9392

Instagram followers

2481

You Tube

330

Revenue

  • $501,000 - $1 million

Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)
  • Business services

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Traditional Web display advertising sold via an ad network or ad buyer
  • Contextual advertising delivered based on the user or the content (such as Adsense or Outbrain)
  • Video advertising
  • Sponsored content or native advertising

Paywall

  • No

Distribution

  • Direct to web/mobile

Total personnel/contributor FTE

30

Date of most recent publisher update

05/06/2019

Last Publisher Update

  • 2019-05-06 15:10:52 UTC

Williamson Source
Empower Local

Williamson Source covers local news and events in Williamson County, Tennesse, south of Nashville. The site is one of several owned by Empower Local, formerly BIGR Media. Empower local also owns Rutherford Source, TitanInsider and Wannado Nashville, as well as providing platform services to several other independently owned news sites. Revenue: Advertising

Who is in charge?

Steven Ludwig

Job title

Executive Chairman

City

Franklin

State

TN

Zip code

37064

Year launched

2012

Tax status

  • S Corp

Geographic scope

  • Small city or town

Population of coverage area

225000

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Business in coverage area
  • Education & schools
  • Events in coverage area
  • Food
  • Sports & recreation

Watchdog journalism?

  • Yes, occasional

Facebook link

@WilliamsonSource

Site Twitter handle

@williamsonsrc

Effective engagement practice

Social media and email drive approximately 70% of daily visits.