Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

30,000

Average page views

48,000

Average visits

40,000

E-newsletter

  • Yes, a single newsletter

E-newsletter subscribers

1,800

Facebook likes

12,074

Facebook followers

13,457

Twitter followers

1,068

Instagram followers

1,727

You Tube

30

Revenue

  • Less than $50,000

Primary revenue source(s)

  • Subscription (including paid e-newsletter, pay wall)

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Sponsored content or native advertising

Paywall

  • No

Distribution

  • Direct to web/mobile

Date of most recent publisher update

06/09/2019

Last Publisher Update

  • 2019-06-14 10:20:43 UTC

Mendocino Voice
Mendocino Voice

Useful news for all of Mendocino County, CA area. Coverage of area-specific issues like fires and cannabis as well as general new, government coverage, community events. Just launched a mapping and podcast project. Publisher is Kate Maxwell. Revenue: Ads and memberships (Patreon and PayPal). 

Who is in charge?

Kate Maxwell

Job title

Publisher

City

Ukiah

State

California

Zip code

95482

Year launched

2016

Tax status

  • LLC

Geographic scope

  • Other

Other geographic focus

county

Population of coverage area

90,000

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Crime & justice
  • Environment
  • Government
  • Politics
  • Other

Other content topics

breaking (especially transportation related), fire, cannabis, agriculture

Watchdog journalism?

  • Yes, infrequently

Site Twitter handle

@themendovoice

Effective engagement practice

We live in a place where many people use Facebook, and so we use that platform along with Twitter and Instagram, and engage with our readers, including via Facebook live coverage of political and community events. We also attend local farmers markets, send our members and readers surveys to receive more feedback, and plan to hold a series of upcoming public forums around becoming a co-operative.

Revenue challenges

Developing sustainable enough revenue streams to budget for expanded staffing and special projects. Smaller challenges: Developing an effective tech stack to ensure we have easy payment processing for individual donations and recurring memberships; retaining effective advertising sales staff and recurring clients.

In the news

Story on new statewide guidelines for schools and air quality noted in LA Times: https://www.latimes.com/newsletters/la-me-ln-essential-california-20190606-story.html