Useful news for all of Mendocino County, CA area. Coverage of area-specific issues like fires and cannabis as well as general new, government coverage, community events. Just launched a mapping and podcast project. Publisher is Kate Maxwell. Revenue: Ads and memberships (Patreon and PayPal).
breaking (especially transportation related), fire, cannabis, agriculture
We live in a place where many people use Facebook, and so we use that platform along with Twitter and Instagram, and engage with our readers, including via Facebook live coverage of political and community events. We also attend local farmers markets, send our members and readers surveys to receive more feedback, and plan to hold a series of upcoming public forums around becoming a co-operative.
Developing sustainable enough revenue streams to budget for expanded staffing and special projects. Smaller challenges: Developing an effective tech stack to ensure we have easy payment processing for individual donations and recurring memberships; retaining effective advertising sales staff and recurring clients.
Story on new statewide guidelines for schools and air quality noted in LA Times: https://www.latimes.com/newsletters/la-me-ln-essential-california-20190606-story.html