Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Average page views

8880

Average visits

4550

E-newsletter

  • Yes, a single newsletter

E-newsletter subscribers

413

Facebook followers

445

Revenue

  • Less than $50,000

Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Sponsored content or native advertising

Paywall

  • No

Distribution

  • Direct to web/mobile

Total personnel/contributor FTE

0

Date of most recent publisher update

05/06/2019

Last Publisher Update

  • 2019-05-06 13:05:25 UTC

TAP into Red Bank
TAP into Red Bank

TAP into Red Bank is an independently owned site that is part of the TAPinto franchise network of more than 80 local news outlets, mostly in New Jersey. Publishers pay annual franchise fees in return for business and tech support. Revenue: Advertising

Who is in charge?

Scott Wingerter

Job title

Owner, Editor

City

Red Bank

State

NJ

Zip code

07701

Year launched

2019

Tax status

  • LLC

Geographic scope

  • Small city or town

Population of coverage area

50,000

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Business in coverage area
  • Education & schools
  • Entertainment & arts
  • Politics
  • Sports & recreation

Watchdog journalism?

  • Yes, infrequently

Site Twitter handle

@tapintoredbank

Effective engagement practice

Local news that highlights and profiles business owners and government workers including Police, Fire and business owners.

Looking to inform the borough's residents of the (government) men and women who work behind the scenes that make the town "work."

Revenue challenges

Getting advertisers to purchase ads when I still have a relatively small readership.