Michele's List
Building blocks in the emerging local news ecosystem

Visit the site
Statistics
Unique monthly visitors

120,000
Average page views

130,000
Average visits

120,000
E-newsletter

  • Yes, a single newsletter
E-newsletter subscribers

700
Facebook followers

3600
Twitter followers

1000
Instagram followers

120
You Tube

5
Revenue

  • Less than $50,000
Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)
Ad products

  • Traditional Web display advertising sold directly by your organization
  • Traditional Web display advertising sold via an ad network or ad buyer
  • Contextual advertising delivered based on the user or the content (such as Adsense or Outbrain)
  • Video advertising
  • Sponsored content or native advertising
  • Daily deals
  • Business directory or shopping site
  • Social media services

Paywall

  • No
Distribution

  • Direct to web/mobile
Total personnel/contributor FTE

2
Date of most recent publisher update

05/06/2019
TAP into Parsippany
New Jersey
TAP into Parsippany

TAP into Parsippany is an independently owned site that is part of the TAPinto franchise network of more than 80 local news outlets, mostly in New Jersey. Publishers pay annual franchise fees in return for business and tech support. Revenue: Advertising

Who is in charge?

Laura Marie Ali

Job title

Owner, Editor

City

Parsippany

State

NJ

Zip code

07054

Tax status

  • S Corp

Geographic scope

  • Small city or town

Other geographic focus

Morris County

Population of coverage area

50,000

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Watchdog journalism?

  • Yes, occasional

Facebook link

www.facebook.com/tapintoparsippany

Site Twitter handle

@parsippanytap

Effective engagement practice

social media

Revenue challenges

Quality of Leads and Quantity of Leads