This site covers East Cobb, a suburban area northwest of Atlanta, with general-interest news and information and a focus on local government, schools, transportation, public safety, small business, community service and events. Revenue: Local advertising.
Occasional stories are devoted to Cobb County, Ga.
Mostly through SEO and a weekly newsletter, and growing traction via Facebook distribution.
The biggest challenge is offering daily digital advertising products to local business owners in an affluent area where my main competitors are upscale lifestyle magazines. It's hard to explain my value proposition that's different when they see glossy, agency-produced ads in magazines that few people read and that those publications can't quantify that well.
A local PR agency features journalists in a weekly spotlight, and I was featured early on after my site launch.