Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Average page views

60K

Average visits

35K

E-newsletter

  • Yes, a single newsletter

E-newsletter subscribers

2,500

Facebook followers

1,500

Twitter followers

600

Instagram followers

800

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Sponsored content or native advertising
  • Business directory or shopping site

Other products

Newsletter ads

Paywall

  • No

Distribution

  • Direct to web/mobile

Date of most recent publisher update

05/30/2019

East Cobb News
East Cobb News

This site covers East Cobb, a suburban area northwest of Atlanta, with general-interest news and information and a focus on local government, schools, transportation, public safety, small business, community service and events. Revenue: Local advertising. 

Who is in charge?

Wendy Parker

Job title

Publisher, Editor

City

Marietta

State

GA

Zip code

30068

Year launched

2017

Tax status

  • Sole proprietor/no specific tax status

Geographic scope

  • Suburb

Other geographic focus

Occasional stories are devoted to Cobb County, Ga.

Population of coverage area

200,000

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Crime & justice
  • Education & schools
  • Events in coverage area
  • Government
  • Planning & development

Watchdog journalism?

  • Yes, occasional

Site Twitter handle

@eastcobbnewsnow

Effective engagement practice

Mostly through SEO and a weekly newsletter, and growing traction via Facebook distribution.

Revenue challenges

The biggest challenge is offering daily digital advertising products to local business owners in an affluent area where my main competitors are upscale lifestyle magazines. It's hard to explain my value proposition that's different when they see glossy, agency-produced ads in magazines that few people read and that those publications can't quantify that well.

In the news

A local PR agency features journalists in a weekly spotlight, and I was featured early on after my site launch.

https://atlanta.daybooknetwork.com/story/2017-09-21/53924-spotlight-wendy-parker/