Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Site Twitter handle

btownblog

Facebook link

http://www.facebook.com/btownblog

Year launched

2007

Tax status

  • LLC

Monthly visitors

103,000

Revenue

  • $101,000 - $250,000

Primary revenue sources (50% or more)

  • Local advertising
  • Sponsorship

Secondary revenue sources (20-49%)

  • Local advertising
  • National advertising

Smaller revenue sources (less than 20%)

  • None at this level (less than 20%)

Publishing platform

  • WordPress

Mobile

54%

E-newsletter

  • Yes

E-newsletter subscribers

2,945

Is your site indexed on Google News?

  • Yes

City

Burien

State

WA

Last Publisher Update

  • 2018-04-07 19:35:42 UTC

The B-Town (Burien) Blog
Burien, Washington
Scott Schaefer

For Burien, WA (south of Seattle), The B-Town Blog covers local news, arts, politics, events and more, using rich multimedia including video, photos and more, in addition to standard journalism. Founded/Published by Scott Schaefer, with wife Theresa serving as Sales Manager, and Jack Mayne as Senior Writer. Part of a network of 7 local blogs, including iLoveKent.netThe SeaTac Blog, White Center Blog, Waterland Blog (Des Moines WA), Normandy Park Blog and Tukwila Blog. In 2016, we prouced News Podcasts via SoKing News, based on a 2015 Encore Entrepreneurs Grant from J-Lab. Revenue: Advertising. Bonus Point: Winner of the SPJ's 2010 and 2011 awards for "Best Hyperlocal Website."

Introduction by publisher

Started as a hobby in 2007, then it took off in 2008 when I started getting phone calls asking about Advertising. Brought in a former Sales Rep from the declining local newspaper and turned it into a full-time business. Now it's a Mom-and-Pop internet publishing biz as Scott's wife Theresa is our current Sales Manager. We are deeply embedded in our local community, where we've lived since 1995.

Effective engagement practice

After a story is posted, we immediately cross-post it to our Facebook page (https://www.facebook.com/btownblog/), which is our #1 referral of Readers.

Business challenge

Trying to produce all content can be a challenge! We post around 5-10 stories per day for each of our 7 local news blogs.

Coverage area

  • Community or town

Mission

  • Cover general local news

Topics of coverage

  • Entertainment & arts
  • Government & politics
  • Local events

Watchdog

  • Yes, occasional

Institutional partners

  • None

Content contributors

  • Professional journalists
  • Community members who are not journalists

Contributor compensation

  • Freelance or part-time paid staff
  • Interns working for academic credit

Revenue-side compensation

  • Full-time, commission only
  • Part-time commission only