Michele's List
Building blocks in the emerging local news ecosystem

Site Twitter handle


Facebook link


Year launched


Tax status

  • LLC

Monthly visitors



  • $101,000 - $250,000

Primary revenue sources (50% or more)

  • Local advertising
  • Sponsorship

Secondary revenue sources (20-49%)

  • Local advertising
  • National advertising

Smaller revenue sources (less than 20%)

  • None at this level (less than 20%)

Publishing platform

  • WordPress




  • Yes

E-newsletter subscribers


Is your site indexed on Google News?

  • Yes





Last Publisher Update

  • 2016-03-16 01:51:52 UTC

The B-Town (Burien) Blog
Burien, Washington
Scott Schaefer

For Burien, WA (south of Seattle), The B-Town Blog covers local news, arts, politics, events and more, using rich multimedia including video, photos, podcasting and internet radio in addition to standard journalism. Founded/Published by Scott Schaefer, with wife Theresa serving as Sales Manager, and Jack Mayne as Senior Writer. Part of a network of 6 local blogs, including The SeaTac Blog, White Center Blog, Waterland Blog (Des Moines WA), Normandy Park Blog and Tukwila Blog. Recently launched daily Podcasts via SoKing News, based on a 2015 Encore Entrepreneurs Grant from J-Lab. Revenue: Advertising. Bonus Point: Winner of the SPJ's 2010 and 2011 awards for "Best Hyperlocal Website."

Introduction by publisher

Started as a hobby in 2007, then it took off in 2008 when I started getting phone calls asking about Advertising. Brought in a former Sales Rep from the decline local newspaper and turned it into a full-time business. Now it's a Mom-and-Pop internet publishing biz as Scott's wife Theresa is our current Sales Manager. We are deeply embedded in our local community, where we've lived since 1995.

Effective engagement practice

After a story is posted, we immediately cross-post it to our Facebook page (https://www.facebook.com/btownblog/), which is our #1 referral of Readers. We also recently introduced daily Podcasts (https://itunes.apple.com/us/podcast/soking-news/id993368264?mt=2) which also helps drive traffic...and soon we plan to monetize those!

Business challenge

Trying to produce all content can be a challenge! We post around 5-10 stories per day, and now we're also producing 1-2-minute daily Podcasts...

Coverage area

  • Community or town


  • Cover general local news

Topics of coverage

  • Entertainment & arts
  • Government & politics
  • Local events


  • Yes, occasional

Institutional partners

  • None

Content contributors

  • Professional journalists
  • Community members who are not journalists

Contributor compensation

  • Freelance or part-time paid staff
  • Interns working for academic credit

Revenue-side compensation

  • Full-time, commission only
  • Part-time commission only

In the news

Our internet radio station SoKing Internet Radio (http://www.sokinginteernetradio.com) was awarded one of four prestigious J-Lab grants for national Encore Media Entrepreneurs, and we started producing daily Podcasts in Dec. 2015.