Michele's List
Building blocks in the emerging local news ecosystem

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Site Twitter handle

@ARLnowDOTcom

Facebook link

https://www.facebook.com/pages/ARLnowcom/10150132758720224

Year launched

2010

Tax status

  • LLC

Monthly visitors

200,000

Revenue

  • $251,000 - $500,000

Primary revenue sources (50% or more)

  • Local advertising
  • Sponsorship

Secondary revenue sources (20-49%)

  • None at this level

Smaller revenue sources (less than 20%)

  • National advertising
  • Events

Is your site indexed on Google News?

  • Yes

City

Arlington

State

VA

ARLnow
Arlington, Virginia
Scott Brodbeck

Editor and founder Scott Brodbeck is a former local TV news producer. He launched ARLNow in January 2010, aiming to provide  up-to-the-minute local coverage in Arlington, VA. Brodbeck later launched Reston Now. In 2015, Brodbeck's company, Local News Now, sold another site, Bethesda Now to Bethesda Magazine, which planned to fold it into its website. Local News Now in 2015 also acquired Borderstan which covered several Washington, D.C. neighborhoods, but the site ceased publication in 2017. Another D.C. site, Hill now, stopped publishing in 2016.

Coverage area

  • Community or town

Mission

  • Cover general local news

Topics of coverage

  • Crime & justice
  • Government & politics
  • Local business
  • Local events

Institutional partners

  • Local commercial broadcast outlet

Content contributors

  • Professional journalists

Contributor compensation

  • Full-time, paid staff

Revenue-side compensation

  • Full-time, paid staff with commission

In the news

How ARLNow Succeeds in a Market Packed With Competitors http://streetfightmag.com/2013/07/18/how-arlnow-succeeds-in-a-market-packed-withcompetitors/

In suburban D.C., a network of hyperlocal news sites expands and bets on local advertising
http://www.niemanlab.org/2013/12/in-suburban-d-c-a-network-of-hyperlocal-news-sites-expands-and-bets-on-local-advertising/