Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

300,000

Average page views

1,200,000

Average visits

780,000

E-newsletter

  • Yes, a single newsletter

E-newsletter subscribers

13,000

Facebook likes

26,000

Facebook followers

27,000

Twitter followers

4,300

Instagram followers

5,000

You Tube

n/a

Revenue

  • $251,000 - $500,000

Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Traditional Web display advertising sold via an ad network or ad buyer
  • Sponsored content or native advertising

Paywall

  • No

Distribution

  • Direct to web/mobile

Total personnel/contributor FTE

n/a

Date of most recent publisher update

05/08/2019

Last Publisher Update

  • 2019-05-08 18:50:01 UTC

ARLnow
Local News Now

Editor and founder Scott Brodbeck is a former local TV news producer. He launched ARLNow in January 2010, aiming to provide up-to-the-minute local coverage in Arlington, VA. Brodbeck also operates Reston Now.

Who is in charge?

Scott Brodbeck

Job title

Editor and Publisher

City

Arlington

State

VA

Zip code

22203

Year launched

2010

Tax status

  • LLC

Geographic scope

  • Suburb

Population of coverage area

235,000

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Business in coverage area
  • Crime & justice
  • Government
  • Planning & development
  • Transportation

Watchdog journalism?

  • Yes, occasional

Site Twitter handle

@ARLnowDOTcom

Effective engagement practice

Consistently producing relevant, interesting and original local news coverage