Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
E-newsletter

  • Yes, a single newsletter

E-newsletter subscribers

2K

Facebook followers

3697

Twitter followers

463

Instagram followers

599

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Sponsored content or native advertising
  • Social media services

Paywall

  • No

Distribution

  • Direct to web/mobile

Date of most recent publisher update

05/29/2019

TAP into Plainfield
TAP into Plainfield

TAP into Plainfield is an independently-owned local news site operating as a franchisee in the TAPinto.net network. Launched as The Alternative Press in 2008 by Michael and Lauryn Shapiro, the network shifted to a franchise model with independent ownership in 2013-14 and re-branded as TAPinto. The network provides franchisees with tech support, regional ad sales, editorial guidelines and business training in exchange for an annual fee. Revenue: Advertising.

Who is in charge?

Carolyn Wellington

Job title

Marketing

City

Plainfield

State

NJ

Zip code

07060

Tax status

  • LLC

Geographic scope

  • Small city or town

Population of coverage area

49,000

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Crime & justice
  • Education & schools
  • Entertainment & arts
  • Events in coverage area
  • Government

Watchdog journalism?

  • Yes, occasional

Site Twitter handle

@PlainfieldTAP

Effective engagement practice

Facebook and referral traffic

Revenue challenges

Plainfield has a large number of Spanish/Latino businesses and residents that don't speak English.