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TAPinto New Brunswick
New Brunswick, New Jersey
TAP into New Brunswick

TAPinto New Brunswick is an independently-owned local news site operating as a franchisee in the TAPinto.net network. Launched as The Alternative Press in 2008 by Michael and Lauren Shapiro, the network shifted to a franchise model with independent ownership in 2013-14 and re-branded as TAPinto. The network provides franchisees with tech support, regional ad sales, editorial guidelines and business training in exchange for an annual fee. Revenue: Advertising.