Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Average page views

200,000
Average visits

150,000
E-newsletter

  • Yes, multiple newsletters
E-newsletter subscribers

250
Facebook followers

2,000
Twitter followers

340
You Tube

200
Revenue

  • $51,000 -$100,000
Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)
  • Large donations ($1,001 or more)
Ad products

  • Traditional Web display advertising sold directly by your organization
  • Traditional Web display advertising sold via an ad network or ad buyer
  • Contextual advertising delivered based on the user or the content (such as Adsense or Outbrain)
  • Video advertising
  • Sponsored content or native advertising
  • Daily deals
  • Social media services

Paywall

  • No
Distribution

  • Direct to web/mobile
Total personnel/contributor FTE

3
Date of most recent publisher update

05/04/2019
Last Publisher Update

  • 2019-05-05 19:45:09 UTC
TAP into New Brunswick
New Jersey
Skyway Publishing LLC (TAPinto franchise)

TAPinto New Brunswick is an independently-owned local news site operating as a franchisee in the TAPinto.net network. The network provides franchisees with tech support, regional ad sales, editorial guidelines and business training in exchange for a fee. Jonathan Jaffe operates the New Brunswick site and is co-owner of two others, TAP into Camden and TAP into Newark. Revenue: Advertising.

Who is in charge?

Jonathan Jaffe

Job title

Owner

City

Cranford

State

NJ

Zip code

07016

Year launched

2017

Tax status

  • LLC

Geographic scope

  • Large city or Metro area

Population of coverage area

50,000

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Explanatory content and analysis

Topics of coverage

  • Business in coverage area
  • Social justice & inequality
  • Transportation

Watchdog journalism?

  • Yes, occasional

Facebook link

https://www.facebook.com/TAPintoNewBrunswick/

Site Twitter handle

@NewBrunswickTAP

Effective engagement practice

Day to day hyperfocus on New Brunswick and Rutgers.
We are the only independent, non-biased news source in the city

Revenue challenges

very difficult to sell advertising and get local support for journalism.