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TAP into Somerville
Somerville, New Jersey
Rod Hirsch

TAP into Hillsborough is an independently-owned local news site operating as a franchisee in the TAPinto.net network. The publisher also operates TAP into Somerville. The TAPinto network, launched as The Alternative Press in 2008 by Michael and Lauryn Shapiro, shifted to a franchise model with independent ownership in 2013-14 and re-branded as TAPinto. The network provides franchisees with tech support, regional ad sales, editorial guidelines and business training in exchange for an annual fee. Revenue: Advertising.