Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

2,314

Average page views

4,598

Average visits

2,981

E-newsletter

  • Yes, a single newsletter

E-newsletter subscribers

290

Facebook likes

230

Facebook followers

258

Twitter followers

1577

Instagram followers

188

You Tube

0

Revenue

  • Less than $50,000

Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)

Ad products

  • Traditional Web display advertising sold directly by your organization

Paywall

  • No

Distribution

  • Direct to web/mobile

Date of most recent publisher update

05/11/2019

Last Publisher Update

  • 2019-05-11 17:15:27 UTC

The Greylock Glass
The Greylock Glass

The Greylock Glass is a non-traditional, online radio station that covers local news, entertainment, and events in the Berkshires and Western Massachusetts. The site sometimes publishes editorials, has regular podcasts, and a live stream. Listeners can choose from several different “stations” with a variety of topics including the local economy, politics, film, music, culinary arts, etc. Revenue: Listener and community donations

 

Who is in charge?

Jason Velázquez

Job title

Publisher, Editor

City

Williamstown

State

Massachusetts

Zip code

01267

Year launched

2015

Tax status

  • Sole proprietor/no specific tax status

Geographic scope

  • Other

Other geographic focus

half-county

Population of coverage area

28,000

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Explanatory content and analysis

Topics of coverage

  • Entertainment & arts
  • Environment
  • Food
  • Politics
  • Social justice & inequality

Watchdog journalism?

  • Yes, occasional

Site Twitter handle

@greylockglass

Effective engagement practice

SEO efforts tend to do a great job increasing organic search visits, but sharing a link to an article on my site to my Facebook page, and then sharing that post to local or interest-related Facebook Groups seems to bring the most traffic. We publish, for example, quite a bit of food content, which is shared to farm and garden FB Groups as well as cooking/recipe groups, as well as geographically specific groups.

Main goal of sharing to FB interest/geo groups is to give people specific reasons to return to the Glass on their own — news about food, arts, music, etc. Once there, an pop-up invitation for mailing list greets them, which converts fairly well.

No staff available to conduct thorough review of strategy — monitoring of FB notifications seems to indicate that many people are finding out about our work via FB Groups.

Revenue challenges

The Greylock Glass exists in a small town environment, where it's very easy to anger one half of the business community or the other with reporting controversial issues, which kills off advertising sales for a while. Meanwhile, "loyal subscribers" to the site and newsletter, who should be most willing to support independent news, turn a deaf ear to my frequent appeals to contribute just ONE crummy dollar per month.