Statistics
| Unique monthly visitors
2,314 |
| Average page views
4,598 |
| Average visits
2,981 |
| E-newsletter
|
| E-newsletter subscribers
290 |
| Facebook likes
230 |
| Facebook followers
258 |
| Twitter followers
1577 |
| Instagram followers
188 |
| You Tube
0 |
| Revenue
|
| Primary revenue source(s)
|
| Ad products
|
| Paywall
|
| Distribution
|
| Date of most recent publisher update
05/11/2019 |
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Last Publisher Update
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The Greylock Glass is a non-traditional, online radio station that covers local news, entertainment, and events in the Berkshires and Western Massachusetts. The site sometimes publishes editorials, has regular podcasts, and a live stream. Listeners can choose from several different “stations” with a variety of topics including the local economy, politics, film, music, culinary arts, etc. Revenue: Listener and community donations
Jason Velázquez
Publisher, Editor
Williamstown
Massachusetts
01267
2015
- Sole proprietor/no specific tax status
- Other
half-county
28,000
- General news or a number of topics that are not necessarily closely related to each other
- Explanatory content and analysis
- Entertainment & arts
- Environment
- Food
- Politics
- Social justice & inequality
- Yes, occasional
@greylockglass
SEO efforts tend to do a great job increasing organic search visits, but sharing a link to an article on my site to my Facebook page, and then sharing that post to local or interest-related Facebook Groups seems to bring the most traffic. We publish, for example, quite a bit of food content, which is shared to farm and garden FB Groups as well as cooking/recipe groups, as well as geographically specific groups.
Main goal of sharing to FB interest/geo groups is to give people specific reasons to return to the Glass on their own — news about food, arts, music, etc. Once there, an pop-up invitation for mailing list greets them, which converts fairly well.
No staff available to conduct thorough review of strategy — monitoring of FB notifications seems to indicate that many people are finding out about our work via FB Groups.
The Greylock Glass exists in a small town environment, where it's very easy to anger one half of the business community or the other with reporting controversial issues, which kills off advertising sales for a while. Meanwhile, "loyal subscribers" to the site and newsletter, who should be most willing to support independent news, turn a deaf ear to my frequent appeals to contribute just ONE crummy dollar per month.