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Building blocks in the emerging local news ecosystem

Site Twitter handle


Facebook link


Year launched


Tax status

  • Sole proprietor/no specific tax status

Monthly visitors



  • $50,000 or less

Primary revenue sources (50% or more)

  • National advertising

Other primary revenue source


Secondary revenue sources (20-49%)

  • None at this level

Smaller revenue sources (less than 20%)

  • Events

Publishing platform

  • WordPress


Not Tracked

Other mobile

Not Tracked


  • Yes

E-newsletter subscribers


Is your site indexed on Google News?

  • Yes





Last Publisher Update

  • 2016-03-16 04:19:20 UTC

Q Notes
Charlotte , North Carolina
Q Notes

This site aims to serve the LGBT and straight ally communities of Charlotte and the Carolinas with a focus on LGBT life and social justice issues. Editorial content consists of news, features, and views, as well as entertainment stories. It engages its readers through the website, newsletter and a print edition as well as social media. Revenue: Advertising.

Introduction by publisher

In 1983, the now defunct Queen City Quordinators started publishing a small, monthly newsletter named “Q-Notes.” The newsletter ended its run in 1984, with the close of the non-profit. In 1986, the newsletter was revived, and the publication was reborn as a monthly, print newspaper. The first issue of the revived community news source was published in June 1986, to coincide with National LGBT Pride Month. In 1989, Jim Yarbrough, the owner of Pride Publishing and Typesetting, Inc., bought the publication and in 1996, QNotes began distributing every other week. On May 12, 2006, QNotes merged with the Raleigh, N.C.-based The Front Page, another North Carolina LGBT newspaper. The Front Page began publishing in 1979 in Raleigh, N.C., under longtime publisher and editor Jim Baxter.

Mission Statement
The focus of QNotes is to serve the LGBT and straight ally communities of the Charlotte region, North Carolina and beyond, by featuring arts, entertainment, news and views content in print and online that directly enlightens, informs and engages the readers about LGBT life and social justice issues.

In April 2008, QNotes revamped its online presence and debuted a new website and content management system. Changes to the website continued gradually until the January 2010 redesign, rebranding and editorial re-direction, in which “Q-Notes” became qnotes. The publication’s new direction calls for more in-depth, future-focused features in its bi-weekly print edition and a far more robust, daily updated website at the new goqnotes.com.

QNotes has been able to sustain itself for over three decades, outlasting many of those in the LGBT publication sector, utilizing methods to continue to engage its readers and capture the necessary revenue to remain alive.

Although the publication has remained alive, it is still challenged by the ever-changing landscape of journalism and has to reinvent itself to remain viable in today's marketplace. For the first time in its history, it has a dedicated social media editor.

Effective engagement practice

We use Facebook and Twitter, plus email newsletters to create buzz and spark interest. We also use the website's polling to engage our readers.

Business challenge

Having a dedicated person focusing on revenue generation.

Coverage area

  • Multi-state region


  • Cover news of a specific demographic community

Topics of coverage

  • Entertainment & arts
  • Government & politics
  • Other

Other content topics

Regional & national news


  • Yes, occasional

Institutional partners

  • None

Content contributors

  • Professional journalists
  • Community members who are not journalists

Contributor compensation

  • Full-time, paid staff
  • Freelance or part-time paid staff

Revenue-side compensation

  • Part-time commission only

Publish donors

  • Do not publish names of donors or foundations

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