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Building blocks in the emerging local news ecosystem

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Statistics
Site Twitter handle

TheEastsiderLA

Facebook link

http://www.facebook.com/TheEastsiderLA

Year launched

2008

Tax status

  • LLC

Monthly visitors

77,583

Revenue

  • $51,000 -€“ 100,000

Primary revenue sources (50% or more)

  • Local advertising

Secondary revenue sources (20-49%)

  • None at this level

Smaller revenue sources (less than 20%)

  • Small donations (Less than $1,000)
  • Membership

Publishing platform

  • WordPress

Mobile

55%

E-newsletter

  • Yes

E-newsletter subscribers

2,200

Is your site indexed on Google News?

  • Yes

City

Los Angeles

State

California

Last Publisher Update

  • 2016-04-01 01:53:42 UTC

Eastsider LA
Los Angeles, California
Jesus Sanchez

The Eastsider LA, operated by Jesus Sanchez, covers Echo Park with snippets from 20 surrounding neighborhoods on the northeast side of Los Angeles. Topics: Crime, education, government, life. Revenue: Advertising.

Effective engagement practice

Facebook, Twitter & commenting

Business challenge

Trying to find large corporate/institutional clients to purchase advertisement or sponsorship.

Coverage area

  • Other

Other geographic focus

I cover about a dozen neighborhood in the City of Los Angeles.

Mission

  • Cover general local news

Topics of coverage

  • Crime & justice
  • Local business
  • Planning & development

Other content topics

real estate, retail & restaurants

Watchdog

  • No

Institutional partners

  • None

Content contributors

  • Professional journalists
  • Community members who are not journalists

Contributor compensation

  • Freelance or part-time paid staff
  • Volunteers

Revenue-side compensation

  • Part-time paid employee with commission
  • Part-time paid employee without commission

Publish donors

  • Publish all donor names