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Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

73,729
Average page views

246,759
Average visits

141,655
E-newsletter

  • Yes, multiple newsletters
E-newsletter subscribers

5,200
Facebook likes

22,000
Facebook followers

24,000
Twitter followers

20,500
Instagram followers

3212
You Tube

n/a
Revenue

  • $101,000 - $250,000
Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)
Ad products

  • Traditional Web display advertising sold directly by your organization
  • Sponsored content or native advertising
Paywall

  • No
Distribution

  • Direct to web/mobile
Total personnel/contributor FTE

1
Date of most recent publisher update

5/12/2019
Last Publisher Update

  • 2019-05-13 01:25:59 UTC
Eastsider LA
California
Eastsider LA

The Eastsider LA, operated by Jesus Sanchez, covers Echo Park with snippets from 20 surrounding neighborhoods on the northeast side of Los Angeles. Topics: Crime, education, government, life. Revenue: Advertising.

Who is in charge?

Jesus Sanchez

Job title

Publisher & Editor

City

Los Angeles

State

California

Zip code

90026

Year launched

2008

Tax status

  • LLC

Geographic scope

  • Other

Other geographic focus

About a dozen neighborhoods in the City of Los Angeles.

Population of coverage area

400,000

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Crime & justice
  • Food
  • Government
  • Planning & development
  • Transportation

Other content topics

real estate, retail & restaurants

Watchdog journalism?

  • No

Facebook link

http://www.facebook.com/TheEastsiderLA

Site Twitter handle

TheEastsiderLA

Effective engagement practice

Facebook, Twitter & Email.

The main goal is drive traffic back to TheEastsiderLA.com

Revenue challenges

Finding an affordable, full-time salesperson who can target small to medium sized advertisers