Larchmont Buzz serves Larchmont Village, Hancock Park and the Greater Wilshire areas of central Los Angeles. We publish six days a week, via website, direct e-mail to subscribers, and social media. Launched in 2011, the site was acquired in 2015 by Elizabeth Fuller and Patrician Lombard. Revenue: Advertising
Daily email to subscribers reaches our most engaged readers most effectively. Google searches bring in the most new readers.
There are only two of us doing almost everything - reporting, writing...and ad sales. We have two (very) part-time ad people, but they are mostly in reactive mode these days, and not out selling. And my partner and I just don't have time to give both the editorial side and the advertising side our full attention.