Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

31,904

Average visits

46,588

E-newsletter

  • Yes, a single newsletter

E-newsletter subscribers

1394

Facebook likes

1750

Facebook followers

1894

Twitter followers

2234

Instagram followers

673

Revenue

  • Less than $50,000

Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Sponsored content or native advertising
  • Other(s)

Other products

newsletter/e-mail ads

Paywall

  • No

Distribution

  • Direct to web/mobile

Total personnel/contributor FTE

2

Date of most recent publisher update

05/20/2019

Last Publisher Update

  • 2019-05-20 15:33:14 UTC

Larchmont Buzz
Larchmont Buzz

Larchmont Buzz serves Larchmont Village, Hancock Park and the Greater Wilshire areas of central Los Angeles. We publish six days a week, via website, direct e-mail to subscribers, and social media.  Launched in 2011, the site was acquired in 2015 by Elizabeth Fuller and Patrician Lombard. Revenue: Advertising

Who is in charge?

Co-Publishers

Job title

Co-Publisher

City

Los Angeles

State

California

Zip code

90004

Year launched

2011

Tax status

  • LLC

Geographic scope

  • Neighborhood

Population of coverage area

250,000

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Business in coverage area
  • Crime & justice
  • Events in coverage area
  • Government
  • Planning & development

Other content topics

Real estate

Watchdog journalism?

  • No

Site Twitter handle

@larchmontbuzz

Effective engagement practice

Daily email to subscribers reaches our most engaged readers most effectively. Google searches bring in the most new readers.

Revenue challenges

There are only two of us doing almost everything - reporting, writing...and ad sales. We have two (very) part-time ad people, but they are mostly in reactive mode these days, and not out selling. And my partner and I just don't have time to give both the editorial side and the advertising side our full attention.