Michele's List
Building blocks in the emerging local news ecosystem

Site Twitter handle


Facebook link


Year launched


Tax status

  • LLC

Monthly visitors



  • $501,000 - $1 million

Primary revenue sources (50% or more)

  • Local advertising
  • Sponsorship

Smaller revenue sources (less than 20%)

  • Events
  • Membership

Other smaller revenue source

Job Board, Event Listings, Directory, Sponsored Social Posts

Publishing platform

  • WordPress




  • Yes

E-newsletter subscribers


Is your site indexed on Google News?

  • No

Other products

Sponsored Social Posts Featured Events, Job Postings




North Carolina

Last Publisher Update

  • 2016-03-09 18:51:33 UTC

Charlotte Agenda
Charlotte, North Carolina
Charlotte Agenda

Charlotte Agenda, which bills itself "a users guide to Charlotte, covers business, real estate and things to do for a younger audience. More than two-thirds of the audience is 18-44 years old. While the site has been successful in Charlotte, N.C., an effort to expand to Raleigh failed in 2017. Revenue: Advertising, sponsorship.

Introduction by publisher

Why we exist:
Charlotte Agenda exists to make Charlotte the smartest, most human city in the world.

What we are: User’s guide to Charlotte.
What we do: We publish 5-10 stories a day on a website and send a handcrafted newsletter early each morning around 7 a.m. We also do original reporting straight to Instagram, Twitter, Facebook and Snapchat.
*All stats as of 3/9/16 (we're growing)
Our reach:
Monthly Unique Visitors: 270,000+
Monthly Pageviews: 1,000,000+
Daily Newsletter Subscribers: 13,000+ (55%+ open rate)
Instagram Following: 37,000+
Organic Facebook Reach: 600,000+
Our audience:
Young: 70%+ of our audience is 18-44.
Social: 86% of our audience is on Facebook, 77% is on Instagram, 59% is on Twitter and 33% is on Snapchat.
Smart: 94%+ are college graduates and a shocking 35% have graduate degrees (doesn’t count those that are pursuing degrees).

Effective engagement practice

Newsletter and Instagram.

Business challenge

No. Revenue numbers are signed contracts and pace for 2016 (we were born until middle of 2015).

Coverage area

  • Metro or large city

Other geographic focus



  • Cover general local news

Topics of coverage

  • Food
  • Local business
  • Local events

Other content topics

Startups, Fitness, Development, Education, Politics, Social Issues, Arts and Career.


  • Yes, infrequently

Institutional partners

  • None

Content contributors

  • Professional journalists

Other contributors

Freelance writers and local experts

Contributor compensation

  • Full-time, paid staff
  • Freelance or part-time paid staff

Revenue-side compensation

  • Full-time, paid staff without commission