Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

275,000

Average visits

60%

E-newsletter

  • Yes

E-newsletter subscribers

13,000+

Revenue

  • $501,000 - $1 million

Primary revenue sources (50% or more)

  • Local advertising
  • Sponsorship

Smaller revenue sources (less than 20%)

  • Events
  • Membership

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Sponsored content or native advertising

Other products

Sponsored Social Posts Featured Events, Job Postings

Last Publisher Update

  • 2016-03-09 18:51:33 UTC

Charlotte Agenda
Charlotte Agenda

Charlotte Agenda, which bills itself "a users guide to Charlotte, covers business, real estate and things to do for a younger audience. More than two-thirds of the audience is 18-44 years old. While the site has been successful in Charlotte, N.C., an effort to expand to Raleigh failed in 2017. Revenue: Advertising, sponsorship.

City

Charlotte

State

North Carolina

Year launched

2015

Tax status

  • LLC

Geographic scope

  • Metro or large city

Other geographic focus

Charlotte

Scope of coverage

  • Cover general local news

Topics of coverage

  • Food
  • Local business
  • Local events

Other content topics

Startups, Fitness, Development, Education, Politics, Social Issues, Arts and Career.

Watchdog journalism?

  • Yes, infrequently

Site Twitter handle

@charlotteagenda

Effective engagement practice

Newsletter and Instagram.