Charlotte Agenda, which bills itself "a users guide to Charlotte, covers business, real estate and things to do for a younger audience. More than two-thirds of the audience is 18-44 years old. While the site has been successful in Charlotte, N.C., an effort to expand to Raleigh failed in 2017. Revenue: Advertising, sponsorship.
Why we exist:
Charlotte Agenda exists to make Charlotte the smartest, most human city in the world.
What we are: User’s guide to Charlotte.
What we do: We publish 5-10 stories a day on a website and send a handcrafted newsletter early each morning around 7 a.m. We also do original reporting straight to Instagram, Twitter, Facebook and Snapchat.
*All stats as of 3/9/16 (we're growing)
Monthly Unique Visitors: 270,000+
Monthly Pageviews: 1,000,000+
Daily Newsletter Subscribers: 13,000+ (55%+ open rate)
Instagram Following: 37,000+
Organic Facebook Reach: 600,000+
Young: 70%+ of our audience is 18-44.
Social: 86% of our audience is on Facebook, 77% is on Instagram, 59% is on Twitter and 33% is on Snapchat.
Smart: 94%+ are college graduates and a shocking 35% have graduate degrees (doesn’t count those that are pursuing degrees).
Newsletter and Instagram.
No. Revenue numbers are signed contracts and pace for 2016 (we were born until middle of 2015).
Startups, Fitness, Development, Education, Politics, Social Issues, Arts and Career.
Freelance writers and local experts
NiemanLab - http://www.niemanlab.org/2015/10/how-a-local-startup-in-charlotte-north-carolina-thinks-it-can-make-online-advertising-work/
Digiday - http://digiday.com/publishers/charlotte-agendas-local-news-formula-fewer-advertisers-deeper-partnerships/
StreetFightMag - http://streetfightmag.com/2015/07/20/charlotte-agenda-carves-out-role-as-brand-builder-market-developer/