Michele's List
Building blocks in the emerging local news ecosystem

Visit the site
Statistics
Unique monthly visitors

7,200
Average page views

150,000
Average visits

18,000
E-newsletter

  • No
Facebook likes

0
Facebook followers

0
Twitter followers

1501
Instagram followers

0
You Tube

0
Revenue

  • Less than $50,000
Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)
  • Micro donations ($100 or less)
Ad products

  • Traditional Web display advertising sold directly by your organization
Paywall

  • No
Distribution

  • Direct to web/mobile
Total personnel/contributor FTE

n/a
Date of most recent publisher update

05-23-2019
Last Publisher Update

  • 2019-05-23 18:09:56 UTC
iBrattleboro
Vermont
iBrattleboro

iBrattleboro.com, run by Lise LePage and Christopher Grotke of web development company MuseArts, Inc., has actively engaged the community members of Brattleboro, VT with news, events, stories, comments and more since 2003. Thousands of people have registered to contribute, writing where they live. The site is DIY, with extremely limited editing (if any) of submissions. Revenue: Advertising

Who is in charge?

Christopher Grotke and Lise LePage

Job title

Founders

City

Brattleboro

State

VT

Zip code

05301

Year launched

2003

Tax status

  • S Corp

Geographic scope

  • Small city or town

Population of coverage area

12,000

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Education & schools
  • Entertainment & arts
  • Events in coverage area
  • Government
  • Politics

Watchdog journalism?

  • Yes, infrequently

Facebook link

0

Site Twitter handle

@ibrattleboro

Effective engagement practice

By continuing to provide an outlet for local folks to read and write about local issues, the site is always (potentially) engaging. It depends on who is reading and writing.

We watch number of users and number of submissions, but after so long, we barely look at stats anymore. It's really about content.

Revenue challenges

Traditional print still sucks up most of the limited ad dollars in the small community.

In the news

We get occasional stories about hitting anniversaries now... nothing remarkable.