Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

45,000

Average page views

100,000

Average visits

85,000

E-newsletter

  • Yes, a single newsletter

E-newsletter subscribers

2,300

Facebook followers

4100

Twitter followers

2200

Instagram followers

1300

You Tube

0

Revenue

  • $101,000 - $250,000

Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Sponsored content or native advertising
  • Business directory or shopping site

Paywall

  • Yes, a metered paywall

Distribution

  • Direct to web/mobile

Total personnel/contributor FTE

3.1

Date of most recent publisher update

06/09/19

Last Publisher Update

  • 2019-06-09 20:19:49 UTC

Village Green NJ
Village Green NJ, NJ Next

This site covers Maplewood and South Orange, New Jersey and topics including education, government, elections, redevelopment, business news, public safety, arts & entertainment, local profiles. It was launched in September 2014 by two former Patch editors.

Revenue: Advertising and Subscriptions

Who is in charge?

Mary Mann and Carolyn Parisi

Job title

Publishers, Owners

City

Maplewood

State

New Jersey

Zip code

07040

Year launched

2014

Tax status

  • LLC

Geographic scope

  • Small city or town

Population of coverage area

42,000

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Business in coverage area
  • Crime & justice
  • Education & schools
  • Government
  • Politics

Watchdog journalism?

  • Yes, occasional

Site Twitter handle

@VillageGreenNJ1

Effective engagement practice

Facebook - we've recently created a group because it sends notifications to members.

Revenue challenges

manpower - it's hard to staff the new revenue sources. We need to grow to train staff and pay them. We're doing it on a commission basis or hourly pay rate.