Michele's List
Building blocks in the emerging local news ecosystem

Statistics
Unique monthly visitors

45,000

Average page views

100,000

Average visits

85,000

E-newsletter

  • Yes, a single newsletter

E-newsletter subscribers

2,300

Facebook followers

4100

Twitter followers

2200

Instagram followers

1300

You Tube

0

Revenue

  • $101,000 - $250,000

Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Sponsored content or native advertising
  • Business directory or shopping site

Paywall

  • Yes, a metered paywall

Distribution

  • Direct to web/mobile

Total personnel/contributor FTE

3.1

Date of most recent publisher update

06/09/19

Last Publisher Update

  • 2019-06-09 20:19:49 UTC

Village Green NJ
New Jersey
Village Green NJ, NJ Next

This site covers Maplewood and South Orange, New Jersey and topics including education, government, elections, redevelopment, business news, public safety, arts & entertainment, local profiles. It was launched in September 2014 by two former Patch editors.

Revenue: Advertising and Subscriptions

Who is in charge?

Mary Mann and Carolyn Parisi

Job title

Publishers, Owners

City

Maplewood

State

New Jersey

Zip code

07040

Year launched

2014

Tax status

  • LLC

Geographic scope

  • Small city or town

Population of coverage area

42,000

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Business in coverage area
  • Crime & justice
  • Education & schools
  • Government
  • Politics

Watchdog journalism?

  • Yes, occasional

Site Twitter handle

@VillageGreenNJ1

Effective engagement practice

Facebook - we've recently created a group because it sends notifications to members.

Revenue challenges

manpower - it's hard to staff the new revenue sources. We need to grow to train staff and pay them. We're doing it on a commission basis or hourly pay rate.