Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

650,000

Average page views

15,000,000

E-newsletter

  • No

Facebook followers

17,000

Twitter followers

6,600

Instagram followers

4, 831

You Tube

1,500

Revenue

  • More than $1 million

Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Traditional Web display advertising sold via an ad network or ad buyer
  • Video advertising
  • Sponsored content or native advertising
  • Business directory or shopping site

Paywall

  • No

Distribution

  • Direct to web/mobile

Total personnel/contributor FTE

25

Date of most recent publisher update

06/05/2019

Last Publisher Update

  • 2019-06-05 21:44:56 UTC

SooToday
Soo Today

SooToday is an exclusively online local news site, providing the latest updates on the things that matter in Sault Ste. Marie, including breaking news, weather, events, entertainment, sports, traffic reports, obituaries and more. SooToday is part of Village Media, a growing born-digital network of local news and information websites across Canada. Revenue: advertising, classifieds.

Who is in charge?

Jeff Elgie

Job title

CEO

City

Sault Ste. Marie, Canada

State

Ontario

Zip code

P6A2A4

Year launched

2002

Tax status

  • LLC

Geographic scope

  • Small city or town

Population of coverage area

75,000

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Crime & justice
  • Events in coverage area
  • Government
  • Health & medicine
  • Politics

Watchdog journalism?

  • Yes, infrequently

Site Twitter handle

@SooToday

Effective engagement practice

Professional journalists delivery timely local community news, information and events. Strong integration with Social Media (in particular, Facebook)