Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

2,500,000

Average visits

50

E-newsletter

  • No

Revenue

  • More than $1 million

Primary revenue source(s)

  • Local advertising

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Traditional Web display advertising sold via an ad network or ad buyer
  • Video advertising

Last Publisher Update

  • 2016-03-16 01:26:56 UTC

Soo Today
Soo Today

SooToday.com started in 2000. It is part of the Candian Village Media Group of sites that serve Ontario. They post frequently and engage readers.  Other sites include BayToday.ca (North Bay), TimminsToday.com, BarrieToday.com, GuelphToday.com.

Revenue: local and national display advertising, classified advertising.

City

Sault Ste. Marie, Canada

State

Ontario

Zip code

P6A2A4

Year launched

2000

Tax status

  • LLC

Geographic scope

  • Community or town

Scope of coverage

  • Cover general local news

Topics of coverage

  • Entertainment & arts
  • Government & politics
  • Sports & recreation

Watchdog journalism?

  • Yes, occasional

Site Twitter handle

@SooToday

Effective engagement practice

Professional journalists combined with local community news, information and events. Strong integration with Social Media (in particular, Facebook)