Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Site Twitter handle

@SooToday

Facebook link

https://www.facebook.com/Sootoday/

Year launched

2000

Tax status

  • LLC

Monthly visitors

2,500,000

Revenue

  • More than $1 million

Primary revenue sources (50% or more)

  • Local advertising

Secondary revenue sources (20-49%)

  • National advertising

Smaller revenue sources (less than 20%)

  • Other

Other smaller revenue source

Classifieds

Publishing platform

  • Developed in house

Mobile

50

E-newsletter

  • No

Is your site indexed on Google News?

  • Yes

City

Sault Ste. Marie, Canada

State

Ontario

Last Publisher Update

  • 2016-03-16 01:26:56 UTC

Soo Today
Sault Ste. Marie , Canada
Jeff Elgie

SooToday.com started in 2000. It is part of the Candian Village Media Group of sites that serve Ontario. They post frequently and engage readers.  Other sites include BayToday.ca (North Bay), TimminsToday.com, BarrieToday.com, GuelphToday.com.

Revenue: local and national display advertising, classified advertising.

Effective engagement practice

Professional journalists combined with local community news, information and events. Strong integration with Social Media (in particular, Facebook)

Coverage area

  • Community or town

Mission

  • Cover general local news

Topics of coverage

  • Entertainment & arts
  • Government & politics
  • Sports & recreation

Watchdog

  • Yes, occasional

Institutional partners

  • None

Content contributors

  • Professional journalists

Contributor compensation

  • Full-time, paid staff
  • Freelance or part-time paid staff

Revenue-side compensation

  • Full-time, paid staff with commission