Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

150,000

E-newsletter

  • No

Facebook followers

65,000

Revenue

  • $101,000 - $250,000

Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Sponsored content or native advertising

Paywall

  • No

Distribution

  • Direct to web/mobile

Total personnel/contributor FTE

8

Date of most recent publisher update

05/20/2019

Last Publisher Update

  • 2019-05-20 11:24:17 UTC

The Outer Banks Voice
The Outer Banks Voice

Launched in 2010, The Outer Banks Voice covers local news in the coastal area of North Carolina. Revenue: Advertising.

Who is in charge?

Rob Morris and Russ Lay, editor and business manager

Job title

Rob Morris, editor

City

Outer Banks

State

North Carolina

Zip code

27959

Year launched

2010

Tax status

  • LLC

Geographic scope

  • Multi-state region

Other geographic focus

Northeastern N.C. region

Population of coverage area

50,000

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Crime & justice
  • Entertainment & arts
  • Events in coverage area
  • Food
  • Government

Watchdog journalism?

  • Yes, occasional

Site Twitter handle

OuterBanksVoice@outerbanksvoice

Effective engagement practice

Social media. Ours is a relatively small area, and local news is a big topic of conversation via facebook. So we report the news and find some of the news on social media

Revenue challenges

Large pool of competing businesses for advertising. A;so, a very small talent pool of qualified writer and reporters.

In the news

Featured in Columbia Journalism Review