Launched in 2010, The Outer Banks Voice covers local news in the coastal area of North Carolina. Revenue: Advertising.
The Outer Banks Voice has filled a void in daily, local news coverage not offered by local print publications. We were the first online-only news outlet accepted into the NC Press Association. Our experience and deep roots in the community give us a leg up on print and television organizations covering the area, and readers depend on us to be first in important breaking breaking news. Under our partnersip with Max Radio of the Carolinas, we share news, ad sales and marketing resources to broaden our reach and exposure.
Social media. Ours is a relatively small area, and local news is a big topic of conversation via facebook. So we report the news and find some of the news on social media
To generate enough revenue, we need high volume. With limited staff to sell advertising, this can be a challenge.
Northeastern N.C. region
Featured in Columbia Journalism Review