Michele's List
Building blocks in the emerging local news ecosystem

Site Twitter handle


Facebook link


Year launched


Tax status

  • LLC

Monthly visitors



  • $101,000 - $250,000

Primary revenue sources (50% or more)

  • Local advertising

Secondary revenue sources (20-49%)

  • None at this level

Smaller revenue sources (less than 20%)

  • None at this level (less than 20%)

Publishing platform

  • WordPress



Other mobile



  • No

Is your site indexed on Google News?

  • Yes


Outer Banks


North Carolina

Last Publisher Update

  • 2016-03-16 11:26:49 UTC

The Outer Banks Voice
Outer Banks, North Carolina
The Outer Banks Voice

Launched in 2010, The Outer Banks Voice covers local news in the coastal area of North Carolina. Revenue: Advertising.

Introduction by publisher

The Outer Banks Voice has filled a void in daily, local news coverage not offered by local print publications. We were the first online-only news outlet accepted into the NC Press Association. Our experience and deep roots in the community give us a leg up on print and television organizations covering the area, and readers depend on us to be first in important breaking breaking news. Under our partnersip with Max Radio of the Carolinas, we share news, ad sales and marketing resources to broaden our reach and exposure.

Effective engagement practice

Social media. Ours is a relatively small area, and local news is a big topic of conversation via facebook. So we report the news and find some of the news on social media

Business challenge

To generate enough revenue, we need high volume. With limited staff to sell advertising, this can be a challenge.

Coverage area

  • Community or town

Other geographic focus

Northeastern N.C. region


  • Cover general local news

Topics of coverage

  • Crime & justice
  • Government & politics
  • Planning & development


  • Yes, occasional

Institutional partners

  • Local commercial broadcast outlet

Content contributors

  • Professional journalists
  • Partner organizations

Contributor compensation

  • Full-time, paid staff
  • Freelance or part-time paid staff

Revenue-side compensation

  • Full-time, paid staff with commission

In the news

Featured in Columbia Journalism Review