Michele's List
Building blocks in the emerging local news ecosystem

Show_6fe07bc01d3d8094
Statistics
Site Twitter handle

OuterBanksVoice@outerbanksvoice

Facebook link

https://www.facebook.com/pages/Outer-Banks-Voice/275315266480

Year launched

2010

Tax status

  • LLC

Monthly visitors

150,000

Revenue

  • $101,000 - $250,000

Primary revenue sources (50% or more)

  • Local advertising

Secondary revenue sources (20-49%)

  • None at this level

Smaller revenue sources (less than 20%)

  • None at this level (less than 20%)

Publishing platform

  • WordPress

Mobile

40%

Other mobile

Responsive

E-newsletter

  • No

Is your site indexed on Google News?

  • Yes

City

Outer Banks

State

North Carolina

Last Publisher Update

  • 2016-03-16 11:26:49 UTC

The Outer Banks Voice
Outer Banks, North Carolina
Robb Morris & Russ Lay

Launched in 2010, The Outer Banks Voice covers local news in the coastal area of North Carolina. Revenue: Advertising.

Introduction by publisher

The Outer Banks Voice has filled a void in daily, local news coverage not offered by local print publications. We were the first online-only news outlet accepted into the NC Press Association. Our experience and deep roots in the community give us a leg up on print and television organizations covering the area, and readers depend on us to be first in important breaking breaking news. Under our partnersip with Max Radio of the Carolinas, we share news, ad sales and marketing resources to broaden our reach and exposure.

Effective engagement practice

Social media. Ours is a relatively small area, and local news is a big topic of conversation via facebook. So we report the news and find some of the news on social media

Business challenge

To generate enough revenue, we need high volume. With limited staff to sell advertising, this can be a challenge.

Coverage area

  • Community or town

Other geographic focus

Northeastern N.C. region

Mission

  • Cover general local news

Topics of coverage

  • Crime & justice
  • Government & politics
  • Planning & development

Watchdog

  • Yes, occasional

Institutional partners

  • Local commercial broadcast outlet

Content contributors

  • Professional journalists
  • Partner organizations

Contributor compensation

  • Full-time, paid staff
  • Freelance or part-time paid staff

Revenue-side compensation

  • Full-time, paid staff with commission

In the news

Featured in Columbia Journalism Review