Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

350,000

Average visits

59

E-newsletter

  • Yes

E-newsletter subscribers

28,000

Revenue

  • More than $1 million

Primary revenue sources (50% or more)

  • Local advertising

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Traditional Web display advertising sold via an ad network or ad buyer
  • Contextual advertising delivered based on the user or the content (such as Adsense or Outbrain)
  • Sponsored content or native advertising
  • Business directory or shopping site

Other products

Different verticals such as Apartments, Real Estate and Vehicle listings

Last Publisher Update

  • 2016-03-16 22:18:06 UTC

StateCollege.com
StateCollege.com

StateCollege.com covers State college, PA., home of Penn State University, and a student-run sister publication, Onward State, covers the campus. Publisher Daniel Myers reports that revenues are more than $1 million annually. Between the two websites, Monthly traffic averages 2.5 million page views and 800,000 people each month. Revenue: Advertising.

City

State College

State

PA

Zip code

16801

Year launched

1996

Tax status

  • S Corp

Geographic scope

  • Community or town

Other geographic focus

State College, PA

Scope of coverage

  • Other

Topics of coverage

  • Education & schools
  • Government & politics
  • Local business

Other content topics

There are way more than 3. We cover a lot.

Watchdog journalism?

  • Yes, occasional

Site Twitter handle

@statecollegecom

Effective engagement practice

We have a very large social media presence. Between our two websites we have over 200,000 social media followers.

In our county there are 140,000 living people. We reach 110,000 unique people in the county each month.