Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

327,016

Average page views

536,155

Average visits

418,860

E-newsletter

  • Yes, a single newsletter

E-newsletter subscribers

5,800

Facebook likes

3,142

Facebook followers

3,386

Twitter followers

3,300

Instagram followers

0

You Tube

830

Revenue

  • $51,000 -$100,000

Primary revenue source(s)

  • National advertising

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Traditional Web display advertising sold via an ad network or ad buyer
  • Sponsored content or native advertising

Paywall

  • No

Distribution

  • Direct to web/mobile

Total personnel/contributor FTE

2.75

Date of most recent publisher update

05/06/2019

Last Publisher Update

  • 2019-05-06 22:45:01 UTC

Times of San Diego
Times of San Diego

Times of San Diego covers politics, business, crime, sports, education, arts, technology and the military in the San Diego metro area. Online news pioneer Chris Jennewein is editor and publisher of the site, which launched in 2014. After five years of operation, the site was attracting over 300,000 unique visitors a month. With a staff of 10 contributors, the site produces 20-25 stories a day. Revenue: Advertising.

Who is in charge?

Chris Jennewein

Job title

Editor & Publisher

City

San Diego

State

California

Zip code

92014

Year launched

2014

Tax status

  • LLC

Geographic scope

  • Large city or Metro area

Population of coverage area

3.5 million

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Business in coverage area
  • Crime & justice
  • Entertainment & arts
  • Health & medicine
  • Politics

Other content topics

Military, as San Diego has the largest concentration of Navy and Marine forces in the United States with eight large bases.

Watchdog journalism?

  • Yes, occasional

Site Twitter handle

@timesofsandiego

Effective engagement practice

Google AMP (which accounts for over 30 percent of traffic) followed by Facebook and Twitter.

Revenue challenges

Directly selling to local advertisers and trafficking the ads are particularly time consuming in relation to the revenue generated. I've gradually focused on large local advertisers, e.g. the water authority and the electric company, as they understand online advertising and provide excellent creative in a timely manner.