Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

20,000

Average page views

79,000

Average visits

53,000

E-newsletter

  • Yes, a single newsletter

E-newsletter subscribers

2,866

Facebook likes

4,253

Facebook followers

4,311

Twitter followers

1,050

Instagram followers

1,650

You Tube

70

Revenue

  • Less than $50,000

Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Video advertising
  • Sponsored content or native advertising

Paywall

  • No

Distribution

  • Direct to web/mobile

Total personnel/contributor FTE

1

Date of most recent publisher update

06/08/2019

Last Publisher Update

  • 2019-06-08 13:47:18 UTC

GOOD Morning Wilton
GOOD Morning Wilton

GOOD Morning Wilton covers community events, news and profiles of people in Wilton, Connecticut. The site was founded by Heather Borden Hervé, who formerly worked for the Wilton Patch and has also produced TV news segments. Revenue: Local Advertising and Membership program.

Who is in charge?

Heather Borden Hervé

Job title

Founder/Editor/Publisher

City

Wilton

State

Connecticut

Zip code

06897

Year launched

2013

Tax status

  • Sole proprietor/no specific tax status

Geographic scope

  • Small city or town

Population of coverage area

18,000

Scope of coverage

  • Several related topics under a common umbrella (such as a group of topics that fall under the umbrella of government or politics)

Primary focus

  • Current news and events

Topics of coverage

  • Education & schools
  • Events in coverage area
  • Government
  • Sports & recreation
  • Other

Other content topics

Real Estate

Watchdog journalism?

  • No

Site Twitter handle

@gdmorningWilton

Effective engagement practice

Facebook and daily (M-F) newsletter; every morning bet. 6:30-7 a.m. a newsletter goes out to about 2,900 subscribers with links and brief description of the day's stories (also has links to the stories from the last 1-2 days, plus an events calendar). Mail chimp says 73% of the audience is 'very engaged' The average open rate is 46.5%.

Around the same time as the newsletter goes out, each story is posted on FB (and Twitter). I watch in google analytics (not frequently though) what my referral rate is, and I see in the weekly email from facebook if my audience engagement grows, followers/likes grow, etc.

Revenue challenges

I can't yet generate enough revenue to pay people to take on some of the responsibilities I have, to take them off my plate. I'm publisher, editor, ad sales person, social media manager, reader relations, everything...