GOOD Morning Wilton covers community events, news and profiles of people in Wilton, Connecticut. The site was founded by Heather Borden Hervé, who formerly worked for the Wilton Patch and has also produced TV news segments. Revenue: Local Advertising and Membership program.
Heather Borden Hervé
Facebook and daily (M-F) newsletter; every morning bet. 6:30-7 a.m. a newsletter goes out to about 2,900 subscribers with links and brief description of the day's stories (also has links to the stories from the last 1-2 days, plus an events calendar). Mail chimp says 73% of the audience is 'very engaged' The average open rate is 46.5%.
Around the same time as the newsletter goes out, each story is posted on FB (and Twitter). I watch in google analytics (not frequently though) what my referral rate is, and I see in the weekly email from facebook if my audience engagement grows, followers/likes grow, etc.
I can't yet generate enough revenue to pay people to take on some of the responsibilities I have, to take them off my plate. I'm publisher, editor, ad sales person, social media manager, reader relations, everything...