The Chester Telegraph is the source for local news for Chester, Andover, Cavendish, Londonderry, Grafton, Weston and surrounding communities in Vermont. Revenue: Advertising.
Cynthia L. Prairie
Breaking local news, government transparency
On a personal level, since we live in small communities, many of our readers already know us, so it isn't unusual for us to be approached in public. We also vend at a farmers market and several festivals in the area. (People come for our fresh-squeezed, made to order lemonade, and stay to chat about happenings around their communities.)
We also have large company magnets on both our cars, which attract enough attention that people will stop us to chat.
We also are members of our communities' FB pages and have permission to post to them pertinent articles.
We also donate to a lot of local organizations: The Rotary scholarship fund, the Family Center that provides food and heating help to local families in need, local volunteer fire departments and rescue squads, beautification committees. alumni assocation. It tells people we are part of these communities and that we care about them. This year, we are sponsoring a car at the Alumni Day Parade for the high school. It will have brand new magnets on it.
It's all very low tech. But our pageviews continue to climb every year. And the good feedback we get is pretty constant.
Time and energy. It's difficult to sell ads when you are doing everything else including news, ad design, billing, etc. etc.
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