Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

10,000

Average page views

29,000

Average visits

12,000

E-newsletter

  • Yes, a single newsletter

Facebook likes

2,812

Facebook followers

2,982

Revenue

  • $101,000 - $250,000

Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)
  • Subscription (including paid e-newsletter, pay wall)

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Business directory or shopping site

Paywall

  • Yes, a metered paywall

Distribution

  • Direct to web/mobile

Total personnel/contributor FTE

2

Date of most recent publisher update

06/04/2019

Last Publisher Update

  • 2019-06-04 22:10:39 UTC

The Franklin Reporter & Advocate 
The Franklin Reporter & Advocate

The Franklin Reporter & Advocate is Franklin Township's only independnent, local online news site. It was founded in 2013 by Bill Bowman and PJ Parker. In 2017, a newspaper, the Monthly Digest, was added. Revenue: Advertising, subscription.

Who is in charge?

Bill Bowman and PJ Parker

Job title

Co-Publishers

City

Franklin Township

State

New Jersey

Zip code

08873

Year launched

2013

Tax status

  • LLC

Geographic scope

  • Small city or town

Other geographic focus

Township

Population of coverage area

66,000

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Business in coverage area
  • Crime & justice
  • Education & schools
  • Planning & development
  • Sports & recreation

Other content topics

race, entertainment, environment

Watchdog journalism?

  • Yes, occasional

Site Twitter handle

@franklineditor

Effective engagement practice

Our most effective means of engaging our audience is through Facebook. We use posts of stories, updates and live streams. It's effective because it's instant.

Revenue challenges

Getting advertisers to pay on time.