Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

37,000

Average page views

120,000

Average visits

79,000

E-newsletter

  • Yes, multiple newsletters

E-newsletter subscribers

3,290

Facebook followers

3,064

Twitter followers

5,385

Instagram followers

84

You Tube

12

Revenue

  • $51,000 -$100,000

Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Sponsored content or native advertising
  • Social media services

Paywall

  • Yes, a metered paywall

Distribution

  • Direct to web/mobile

Total personnel/contributor FTE

1.7

Date of most recent publisher update

05/02/2019

Last Publisher Update

  • 2019-05-02 23:24:34 UTC

Evanston Now
Evanston Now

Evanston Now covers local news and events in Evanston, Illinois. The site was founded in 2006 by Bill Smith. Revenue: local advertising and reader subscriptions.

Who is in charge?

Bill Smith

Job title

Publisher

City

Evanston

State

Illinois

Zip code

60201

Year launched

2006

Tax status

  • LLC

Geographic scope

  • Small city or town

Population of coverage area

75,000

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Crime & justice
  • Education & schools
  • Food
  • Government
  • Planning & development

Watchdog journalism?

  • Yes, occasional

Site Twitter handle

@EvanstonNow

Revenue challenges

Finding enough time -- to generate ad sales and do enough subscription marketing.