Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Site Twitter handle

@EvanstonNow

Facebook link

https://www.facebook.com/EvanstonNow

Year launched

2006

Tax status

  • LLC

Monthly visitors

40,000

Revenue

  • $50,000 or less

Primary revenue sources (50% or more)

  • Local advertising

Secondary revenue sources (20-49%)

  • None at this level

Smaller revenue sources (less than 20%)

  • National advertising
  • Subscription

Publishing platform

  • Drupal

Mobile

52%

E-newsletter

  • Yes

E-newsletter subscribers

1656

Is your site indexed on Google News?

  • Yes

City

Evanston

State

Illinois

Last Publisher Update

  • 2016-03-06 17:45:53 UTC

Evanston Now
Evanston, Illinois
Bill Smith

Evanston Now covers local news and events in Evanston, Illinois. The site was founded in 2006 by Bill Smith. Local advertising in its primary revenue source.

Business challenge

Insufficient time to devote to ad sales personally, but not enough revenue stream to be able to compensate an ad sales rep adequately.

Coverage area

  • Community or town

Mission

  • Cover general local news

Topics of coverage

  • Crime & justice
  • Education & schools
  • Government & politics

Watchdog

  • Yes, occasional

Institutional partners

  • None

Content contributors

  • Professional journalists
  • Community members who are not journalists

Contributor compensation

  • Freelance or part-time paid staff

Revenue-side compensation

  • Contractors paid commission only

Publish donors

  • Do not publish names of donors or foundations