Farmington Voice is a local news site that covers the Farmington and Farmington Hills communities in Michigan. The site was founded in 2014 by Joni Hubred-Golden, a former Patch.com editor for those two cities. Revenue: Advertising, voluntary subscriptions, live events.
Facebook is our primary channel, I use tagging and posting to groups (when appropriate) to engage and increase our audience. I think FB is effective because a number of community groups and individuals with large circles share posts and are very engaged with the page.
I'm a one-woman show - a dedicated ad sales person would make a huge difference.