Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

12,800

Average page views

31,000

Average visits

23,000

E-newsletter

  • Yes, a single newsletter

E-newsletter subscribers

1073

Facebook likes

3713

Facebook followers

3894

Twitter followers

1036

Instagram followers

677

Revenue

  • Less than $50,000

Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)
  • Micro donations ($100 or less)

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Sponsored content or native advertising

Paywall

  • No

Distribution

  • Direct to web/mobile

Total personnel/contributor FTE

0

Date of most recent publisher update

05/06/19

Last Publisher Update

  • 2019-05-06 05:00:46 UTC

Farmington Voice
Farmington Voice

Farmington Voice is a local news site that covers the Farmington and Farmington Hills communities in Michigan. The site was founded in 2014 by Joni Hubred-Golden, a former Patch.com editor for those two cities. Revenue: Advertising, voluntary subscriptions, live events.

Who is in charge?

Joni Hubred

Job title

Publisher

City

Farmington

State

Michigan

Zip code

48336

Year launched

2014

Tax status

  • LLC

Geographic scope

  • Suburb

Population of coverage area

100,000

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Education & schools
  • Events in coverage area
  • Government

Watchdog journalism?

  • No

Site Twitter handle

@FFHVoice

Effective engagement practice

Facebook is our primary channel, I use tagging and posting to groups (when appropriate) to engage and increase our audience. I think FB is effective because a number of community groups and individuals with large circles share posts and are very engaged with the page.

Revenue challenges

I'm a one-woman show - a dedicated ad sales person would make a huge difference.