Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Site Twitter handle

@MLNow

Facebook link

https://www.facebook.com/missionlocalsf

Year launched

2008

Tax status

  • S Corp

Monthly visitors

around 100,000

Revenue

  • $50,000 or less

Primary revenue sources (50% or more)

  • None at this level

Other primary revenue source

Savings

Secondary revenue sources (20-49%)

  • Local advertising
  • Membership

Other smaller revenue source

We've just started with this drive, but reader and business memberships are now coming close to 20 percent of our needed revenue.

Publishing platform

  • WordPress

Mobile

40 to 50 percent.

E-newsletter

  • Yes

E-newsletter subscribers

1800

Is your site indexed on Google News?

  • Yes

Other products

Only local advertising.

City

San Francisco

State

California

Last Publisher Update

  • 2016-03-15 21:39:40 UTC

Mission Local
San Francisco, California
Lydia Chavez

Mission Local is a news site focused on covering the community in San Francisco's Mission District. The site was founded in 2008 as part of UC Berkeley's Graduate School of Journalism and is now run independently by Lydia Chávez, a Berkeley journalism professor and former New York Times reporter. Revenue: Memberships and Advertising.

Effective engagement practice

Social media, memberships.

Business challenge

It's a work in progress

Coverage area

  • Neighborhood

Other geographic focus

Most of what happens here also happens citywide so we cover the city from the ground up - and our ground is the Mission District.

Mission

  • Cover general local news

Other mission

We also do investigative pieces.

Topics of coverage

  • Government & politics
  • Local business
  • Planning & development

Watchdog

  • Yes, occasional

Institutional partners

  • Local newspaper

Other institutional partners

This is not a revenue source, but SF Gate can push traffic to our site.

Content contributors

  • Professional journalists

Contributor compensation

  • Full-time, paid staff
  • Freelance or part-time paid staff

Publish donors

  • Publish all donor names

In the news

We got a lot of kudos for covering a major fire here despite our offices being in the building. Here is a link to the fire coverage.
http://missionlocal.org/mission-fire-r/

Here are some recent press mentions:
In the San Francisco Chronicle’s story about the fund for fire victims, the fund’s creator credits Mission Local’s quick posting of the fund for making it the go-to site to help victims of the fire that left 65 residents homeless.http://www.sfchronicle.com/bayarea/article/Blogger-s-Mission-fire-victim-fund-tops-110-6063751.php?cmpid=gsa-sfgate-result/

We were named one of the Best Local Blogs of the Bay Area by CBS Local in 2014.http://sanfrancisco.cbslocal.com/top-lists/best-local-blogs-in-the-bay-area/