Michele's List
Building blocks in the emerging local news ecosystem

Unique monthly visitors

around 100,000

Average visits

40 to 50 percent.


  • Yes

E-newsletter subscribers



  • $50,000 or less

Primary revenue source(s)

  • None at this level

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Social media services
  • Other(s)

Other products

Only local advertising.

Last Publisher Update

  • 2016-03-15 21:39:40 UTC

Mission Local
Mission Local

Mission Local is a news site focused on covering the community in San Francisco's Mission District. The site was founded in 2008 as part of UC Berkeley's Graduate School of Journalism and is now run independently by Lydia Chávez, a Berkeley journalism professor and former New York Times reporter. Revenue: Memberships and advertising.

Who is in charge?

Lydia Chavez

Job title

Owner, Editor


San Francisco



Zip code


Year launched


Tax status

  • Under umbrella organization with 501c3 status

Geographic scope

  • Neighborhood

Other geographic focus

Most of what happens here also happens citywide so we cover the city from the ground up - and our ground is the Mission District.

Scope of coverage

  • Cover general local news

Topics of coverage

  • Government & politics
  • Local business
  • Planning & development

Watchdog journalism?

  • Yes, occasional

Site Twitter handle


Effective engagement practice

Social media, memberships.

In the news

We got a lot of kudos for covering a major fire here despite our offices being in the building. Here is a link to the fire coverage.

Here are some recent press mentions:
In the San Francisco Chronicle’s story about the fund for fire victims, the fund’s creator credits Mission Local’s quick posting of the fund for making it the go-to site to help victims of the fire that left 65 residents homeless.http://www.sfchronicle.com/bayarea/article/Blogger-s-Mission-fire-victim-fund-tops-110-6063751.php?cmpid=gsa-sfgate-result/

We were named one of the Best Local Blogs of the Bay Area by CBS Local in 2014.http://sanfrancisco.cbslocal.com/top-lists/best-local-blogs-in-the-bay-area/