Richland Source covers the people and happenings in Richland County in north-central Ohio. It was founded in 2013 by Jay Allred. Revenue: Advertising, business services, grants.
Ashland, Knox, and Richland County Ohio
We do a lot of things, but the most successful tool is also our biggest source of referred traffic and that is Facebook. We monitor user engagement religiously via CrowdTangle and constantly optimize for best practices.
Additionally, we do a ton of in-person events, have growing e-mail lists, use Hearken to connect with readers, and are very involved in the community in general.
The digital media market is increasingly fractured. That makes it difficult / expensive to provide the comprehensive solutions advertisers want. Colored boxes are not enough when you don't have the scale to monetize programmatic.