The Richland Source is a local site that covers the people and happenings in Richland County, Ohio. It was founded in 2013. Revenue: Advertising.
Richland Source is an nationally recognized online community news organization founded in 2013. We serve the citizens of North Central Ohio. We are driven by a deeply-held belief that news organizations - especially now - serve their community best when they are involved in it. As a news source, that requires us to break from either tradition or current trends in some very fundamental ways that we think you may appreciate.
Free to read
This one's simple. We are free to read and intend to stay that way. How? By offering the absolute best value in advertising available.
We report almost exclusively on the communities we serve. No wire service, no clickbait. "Local" for us means community: being part of the people, places and events, and sharing their stories.
Proportional in tone.
We report all sorts of news (including hard news like crime), but we work very hard to make sure what we report matches the proportions of our community. Here's what we mean:
The most recent FBI Universal Crime Report (2012) shows that the city of Mansfield had a total of 3,383 crimes reported to law enforcement. That's a lot, right? Sure it is, and the citizenry deserves to have it reported on. But the next number might surprise you.
If one assumes that each one of those crimes was committed by a separate individual and that every one of those individuals was a Mansfielder, we are left with 7.13% of our population engaging in criminal activity. Galion would be 6.07%. Shelby comes in at 4.56%. That means that in the worst of cases, well over 90% of the population is not engaged in criminal activity.
That is why our home page reflects the current local news, and the majority of the time that's progress, entertaining events, and the accomplishments of people, organizations, and businesses. We could drive a lot more page views with a crime-heavy focus, but that wouldn't be an accurate view of Mansfield and Richland County, so we don't do it.
We do a lot of things, but the most successful tool is also our biggest source of referred traffic and that is Facebook. We monitor user engagement religiously and employ a person full-time who spends probably 75% of his time managing and optimizing our social media presence.
Richland County, Ohio
Small batch t-shirts and popcorn bags: How one local Ohio news site is diversifying its business model - http://www.niemanlab.org/2015/07/small-batch-t-shirts-and-popcorn-bags-how-a-local-ohio-news-site-is-diversifying-its-business-model/