Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

125,000

Average visits

65%

E-newsletter

  • Yes

E-newsletter subscribers

2500

Revenue

  • $251,000 - $500,000

Primary revenue sources (50% or more)

  • Local advertising

Smaller revenue sources (less than 20%)

  • National advertising
  • Merchandise
  • Web services

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Traditional Web display advertising sold via an ad network or ad buyer
  • Contextual advertising delivered based on the user or the content (such as Adsense or Outbrain)
  • Sponsored content or native advertising
  • Social media services

Last Publisher Update

  • 2016-03-04 18:51:54 UTC

Richland Source
Richland Source

The Richland Source is a local site that covers the people and happenings in Richland County, Ohio. It was founded in 2013. Revenue: Advertising.

City

Mansfield

State

Ohio

Zip code

44902

Year launched

2013

Tax status

  • LLC

Geographic scope

  • Community or town

Other geographic focus

Richland County, Ohio

Scope of coverage

  • Cover general local news

Topics of coverage

  • Entertainment & arts
  • Local business
  • Sports & recreation

Watchdog journalism?

  • No

Site Twitter handle

@RichlandSource

Effective engagement practice

We do a lot of things, but the most successful tool is also our biggest source of referred traffic and that is Facebook. We monitor user engagement religiously and employ a person full-time who spends probably 75% of his time managing and optimizing our social media presence.

In the news

Small batch t-shirts and popcorn bags: How one local Ohio news site is diversifying its business model - http://www.niemanlab.org/2015/07/small-batch-t-shirts-and-popcorn-bags-how-a-local-ohio-news-site-is-diversifying-its-business-model/