Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Site Twitter handle

@SilverLakeStar

Facebook link

https://www.facebook.com/SilverLakeStar

Year launched

2012

Monthly visitors

700

Revenue

  • $50,000 or less

Primary revenue sources (50% or more)

  • Local advertising

Other publishing platform

ning

Mobile

10

E-newsletter

  • No

E-newsletter subscribers

But we send out posts via email

Is your site indexed on Google News?

  • Not sure

City

Los Angeles

State

California

Silver Lake Star
Los Angeles, California
Eddie North-Hager and Betsy McClellan Hall

Silver Lake Star is a community website and portal for residents in the Silver Lake area of Los Angeles, California. It was founded by Eddie North-Hager and Betsy McClellan Hall in 2012 and seeks reader posts. They also started Echo Park Online. Revenue: Advertising, real estate listings.

Business challenge

It's amazing anyone would want to advertise on the site, when there are so many other choices.

Coverage area

  • Community or town

Mission

  • Other

Other mission

a little news and events about our community

Topics of coverage

  • Local business
  • Local events

Watchdog

  • No

Institutional partners

  • None

Content contributors

  • Community members who are not journalists

Contributor compensation

  • Freelance or part-time paid staff
  • Volunteers

Revenue-side compensation

  • Contractors paid commission only